NTR's latest flick Ashok Launch was held today on September 1st at Annapurna Studious. Sameera Reddy is paired up with him in this film. Nara Chandrababu Naidu, Balakrishna, Venkatesh attended as chief guests. Heavy crowd of fans attended this ceremony. Sureder Reddy (Atanokkade fame) is directing this movie and produced by Valluripalli Ramesh on Maharshi Cinema.

Clap Board: Nara Chandrababu Naidu
Camera Switch On: Venkatesh
First Shot Direction: Balakrishna

Speaking on this occasion Director Surender Reddy said, "I feel this as my first film. I have no image at the time of Atanokkade. Fans would see the new NTR in this film and the script has love, family sentiment and emotion. Sameera Reddy is very apt for the heroine role and I hope that this film will get roaring success".

Story Writer Vakkantham Vamsi said, "This is not an experiment on NTR. This film would cross over the NTR's present image and fans would see NTR with a different look in an amazing way".

Producer Valluripalli Ramesh said, "Audience encouraged me very much for my previous movies. I am very happy for the post of NTR's producer. Surender is presenting fantastic movie with the amazing script. I spend money depending on the potentiality of film. I will prove my self as a good producer for this film and I promise the fans 'Ashok' will release in all over A.P on announcing of release date. I will make wonders with this film as NTR strength is on my back".

Shooting of Ashok started today and would be releasing in March. Cinematographer Senthil Kumar K.K who provided photography for Ithe, Sye and presently Chatrapati is handling the camera for this film. He also spoke on this occasion.

NTR didn't attend the press meet and also Sameera Reddy didn't attend the launch.

Cast: NTR, Sameera Reddy

Crew: Story: Vakkantham Vamsi; Dialogues: Marudhuri Raja; Helping for Screenplay: Gopi Mohan; Cinematographer: Senthil Kumar K.K; Editing: Gowtham Raju; Art: Ashok; Producer: Valluripalli Ramesh; Screenplay-direction: Surender Reddy.

- Jyothi