Premisthe audio was launched on September 24th with the held of great ceremony at Shilpakalavedika in Hyderabad. The film is dubbed from the Tamil version of Kadal produced by Shankar. Barath and Sandhya played the main lead roles. Balaji Shakthivel directed this movie. This function was attended by famous film celebrities including cast and crew.

The cultural programs like star night were performed by Ankitha, Navaneeth Kaur, Thanu Rai, Jyothi and Madhu. Rakesh choreographed these songs and Simha and Sunitha sang the songs from Shankar's films respectively. After that they also showed the promos of this film.

Victory Venkatesh launched the audio cassette and handed over to Allu Aravind. Dr. D.Ramanaidu and E.V.V.Satyannarayana bought the first and second cassettes respectively.

Director Shankar said, "I am feeling very proud to have produced Kadal and it is my first film as a producer. All the credit of success of this film will go to the director Shakthivel. This film is based on real love story with good pace. Barath and Sandhya have done wonderful performance in this film. Kondeti Suresh has such a good taste about the films, thus he dubbed this film in Telugu. All the songs has got good tunes".

Unit members also spoke on this event. N.V.Prasad bought the Ceded area rights, who bought the remake and dubbing rights for this film first.

Venkatesh, Dr.D.Ramanaidu, Suresh Babu, Allu Aravind, K.L.Narayana, B.Gopal, E.V.V.Satyannarayana, Murali Krishnam Raju(MAA TV), Lagadapati Sridhar, N.V Prasad, Sanam Naga Ashok Kumar, Neelakanta, V.N Aditya, Muppalaneni Shiva, Boyapati Srinu, Chandra Siddartha, A.S Ravi Kumar Chowdary, R.P Patnaik, Devi Sri Prasad, Tarun, Raja, Rohit, Sada, Charmi, Chalapati Rao and cast and crew of this film also attended this function.

-Jyothi