Sri Sai Roopa Creations, established by Venkateswara Reddy Thota, banner's first production was launched at Annapurna Studios on 5th October. The yet-to-be-titled film stars newcomers Nishant and Milany in the lead roles and is directed by debutant G.T.Prasad. The production house is also introducing the writer, music director Krishna and Cinematographer Rajesh Kata. K.C.Sekhara Babu switched on the camera while B.Gopal sounded the clap board and Ramesh Prasad directed the first shot.

"EAMCET is the back drop of this film" director G.T.Prasad said "the story is about how EAMCET affects two lovers".

The cast and crew also participated in the press meet held there after.