Actress Amala, at a recently arranged press meet, introduced the newly appointed chairman of the Animal Welfare Board of India (AWBI) Major General R.M.Kharb to the Telugu film industry personnel and the press. Film Celebes present at the meet included Dasari, D. Ramanaidu, K. Raghavendra Rao, Nagarjuna, Allu Arvind, K.L. Narayana, D. Suresh Babu, K.C. Sekhara Babu, Gunnam Gangaraju, Nagababu, C. Kalyan, R. Narayana Murthy, Bhogavally Prasad, M.L. Kumar Chowdary and Chalasani Ramesh.

Talking about the Performing Animal Act the newly appointed Chairman Major General Kharb said "the act was passed in 2001 to eliminate the bad treatment meted out to animals during film shooting. According to this act producers should request for a No Objection Certificate (NOC), from the AWBI in Chennai, a month before the shooting is to begin. They should mention the nature of scenes in which the performing animals will be used. After the completion of film the finished product should again be sent to AWBI for scrutiny. The NOC from AWBI is a must if the film has to clear the censors." Speaking about how the animals should be treated the Major continued "one should treat animals with love and care. Kicking and causing pain to the animals in any manner will not be tolerated by the AWBI. The NOC is required if and when one is using performing animals in films. Free animals shown in the back ground do not require an NOC".