Industry veteran K.Raghavendra Rao and actor Balakrishna were among the noted faces who attended the launch of 24 Frames Factory, a content development company, launched by actor/producer Mohan Babu's home production company Sree Lakshmi Prasanna Pictures in association with Think Smart, a VFX studio and post production unit.

24 Frames, a pre production and production set up will provide cost effective service in order to develop varied contents, within defined budgets and schedules, for Television, Radio, Internet and Mobile communications. The company also includes an audience research division to stay abreast of the latest consumer needs.

The launch also saw the twin celebrations of the SLPP's silver jubilee completion and the company CEO Vishnu's latest film, DHEE, 100 days completion.

"24 Frames will cater to the growing need non film based entertainment programs that will reflect the present generation life style and attitude." SLPP head honcho Mohan Babu said, "Backed with a well researched team we aim to encourage quality small budget films, serials, reality and talk shows and other film related shows".

Starting with the launch of TV serial O Inti Katha, in August, 24 Frames Factory aims, by 2009, to launch 10 films in Telugu, Hindi and Tamil and co produce English films; CEO Vishnu Manchu said.