The nexus between the movie industry and the fashion industry is not something that needs to be told. So if a fashion store has to be inaugurated the automatic preference as a Chief Guest will be none other than a famous film personality. In these lines the Southern famous who created history in Bollywood, Sridevi has been invited by a fashion store ‘Kimaya’ to inaugurate the showroom located at Nungambakkam, Chennai.

‘Kimaya’ owned by Pradeep Hirani and Neha Hirani already has outlets in Delhi and Bangalore and has gained a respect for sale of designer wear for men and women. With people in Chennai particularly brides turning towards exclusion collections, presence of one such showroom would feed better for their appetite.

Apart from designer collections and fashion accessories, this sprawling showroom also has a spa and beauty saloon attracting the fashion freaks by all means.

Two other film personalities, actor Sriram and actress Vimala Raman were also present at the event.