Dasari Sivaranjani Serial Launch

Dr Dasari Narayana Rao launched a TV serial titled ‘Sivaranjani’ under his home banner Sowbaghya Media banner. The launching ceremony took place today at Taj Banjara Hotel. The event was attended by Dr Dasari Narayana Rao, Smt Dasari Padma, MAA president Murali Mohan, Sarath Marar, Ramakrishna Prasad, Hemalaya Kumari, Kinnera, Narasimha Raju, Madhava Peddi Suresh, Satyam Naidu, Bharani, Hariteja, etc.

Later addressing the gathering Dasari Narayana Rao said, “I always like the name or raagam Sivaranjani. Almost all my films have atleast one song in this raagam. ‘Sivaranjani’ was the first film under our banner Taraka Prabhu Films. In 1975 that film was screened for 62 weeks at Sabita theater in Mysore. On that occasion Kannada Kanteerava Rajkumar made his presence felt. The film collected of Rs 28 lakhs and created a record during that period only. And now we are going to make the serial with the same title. People started to cherish serials from the time of Ramayana and Mahabharat. After those serials I made a serial titled ‘Vishwamitra’ and that serial too got good response. After that serial my wife started to encourage me to make more serials. ‘Abhishekam’ serial under our banner has completed 450 episodes. It was me who brought the recognition to Telugu serials from that of dubbing ones. The Mumbai and Chennai people are using my film stories to make serials. Those serials are being dubbed and sent back to us. That is the reason why I stepped into this field and taking this forward as a movement. This new serial is going to be telecast in MAA TV.”