Life is Beautiful Star Launch

After ‘Happy Days’, Sekhar Kammula is back once again with yet another youthful entertainer ‘Life Is Beautiful’. Abhijit, Sudhakar, Kaushik, Shagun, Zaara, Rashmi, Kavya, Vijay Sanjeev and Sriram are playing the central character in this beautiful film which is written, directed and produced by Sekhar Kammula along with Chandrasekhar Kammula. The star launch programme was held in Hyderabad on Friday after which a press conference was held to brief the film’s details. Sekhar Kammula said, “Life is Beautiful is a mix of innocence, confusion, enjoyment and experience. I was innocent and emotional while doing my previous film ‘Leader. I thought that my film would bring vast change in the society but there was minor response for it. So I decided to proceed in my style only. Hence it took so long to do this film. I struggled to choose the apt suitable actors for this film. While ‘Happy Days’ is on college backdrop, ‘Life Is Beautiful’ will be like Happy Days on the street. We are all living in the busy world where we hardly have any time to cherish our childhood experiences like being fed by our mothers, taking a beating from teacher, playing with paper boats, playing cricket on the streets, sleeping on the terrace in moon light and listening to mild Ghantasala song. In this line there would be many childhood experiences in everyone’s life. So those can be experienced in our film ‘Life Is Beautiful’.”

Sekhar Kammula decided to work with the same technicians who worked for his 2007 blockbuster film ‘Happy Days’. So this film also will have Mickey J Meyer’s musical scores, lyrics by Vanamali and Ananth Sriram, cinematography by Vijay C Kumar, art by Thota Tarani and editing by Marthand K Venkatesh. Bandi Ratnakumar is the executive producer of the film.