Sridevi Entertainments has launched a new film as its Production No. 1 on Sunday at Annapurna Studios in Hyderabad. Srihari will play a prominent role in this film and Rakul Preethi Singh is playing the female lead role. Subbareddy is making his debut as director. Madhavaram Abhilash is the producer. TRS president KCR, Young Tiger NTR, V V Vinayak, K Atchi Reddy, Nallamalupu Bujji and Ramesh Puppala were the prominent guests.

Hero Aadi said, “This is my 4th film as hero. I’m doing a mass role in this film which I’ve not done before. Srihari garu is playing an important role in the film. Mani Sharma garu composed two wonderful tunes.”

Srihari said, “Although I initially thought that the director is incapable man, I understood his talent only after I listened to the story and later felt bad for under-estimating him. This movie will definitely become a big success.”

Cinematographer Senthil Kumar said, “This is my next movie after ‘Eega’ in Telugu. Story is very inspiring. It’s a good love story. Subba Reddy has come out with a perfect script.”

Producer Abhilash said, “We have launched this film only because the script was very impressive. We are very happy to work with senior technicians. Regular shooting will start soon and release the film in summer.”

Director Subba Reddy said, “I worked under 9 directors and worked hard to prepare this script. I got introduced to producer Abhilash through my friend Vinod. Later I narrated my story to Aadi and Senthil. Both of them liked it and encouraged me. It’s a youthful entertainer on love backdrop. I’m confident that the movie will definitely attract the audience.”

Cast: Aadi, Rakul Preethi Singh, Srihari, Brahmanandam, Raghubabu, M S Narayana, Tanikella Bharani, Jayaprakash Reddy, Kaatraju, Rajeev Kanakala, Pragathi, Dhanraj, Duvvasi Mohan, etc.

Dialogues: Marudhuri Raja; lyrics: Chandra Bose, Bhaskara Bhatla; fights: Ram-Lakshman; editing: Marthand K Venkatesh; music: Mani Sharma; camera: Senthil Kumar; executive-producer: Marudhuri Vinod; presenter: M Sudharshan Rao; producer: Madhavaram Abhilash; story, screenplay and direction: H Subba Reddy.