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IIID Panel Discussion on Design for Masses

Design Yatra' which aims to 'take designing to masses' travels to Hyderabad

Panel Discussion: Design for Masses will be held on 30th September in city.

Part of the Design Yatra, a Survey on All Ages Friendly Park is conducted. Also Stepwells in the city are being documented: Aparna Chandigarh in India is more design friendly. Bangalore has more design awareness. Hyderabad is catching up with Design Trend

Hyderabad, September 30, 2016 : Design Yatra' which aims to 'take designing to masses' travels to Hyderabad.

An initiative of HID—Institute of Indian Interior Designers, the apex body for the field of Interior Design in India, Design Yatra is India's first 'Design Yatra', in which designers began their journey of 15,000 km in four Nano cars. It was flagged off by its National President Pratap Jadhav, in Indore in February at concluding function their National Convention. Conceptualised at the national convention of HID in Indore, the Design yatra which is symbolised by three Tata Nano cars moved through all the cities like Mumbai, Thane, Nashik, Jaipur, Sourashtra, Ahmadabad, Baroda, New Delhi, Kolkata, Raipur and Nagpur.

Since then it has been travelling various cities across the country informed HID Hyderabad Chapter office bearers: Sona Chatwani, Chairperson; Nanda Kumar. B, Secretary and Aparna Bidarkar, Convenor in a press note issued in city today.

As part of this journey it has reached the capital of Telangana. The cars are scheduled to stay for a period of two weeks in each of the chapter centres, It will cover 29 centers of HID across the country with an aim to spread awareness and take the designs to the masses.

The Design Yatra is aimed at inspiring people to design houses, schools, hospitals and public places in sucyh a way that they present local culture, consider convenience of people and save environment.

During the brief stint of the convoy in city, the local Chapter of HID has planned series of activities. Some of these include: "Panel Discussion-Design for Masses" will be held on 30th September. Another program—Re-Visiting the new Vernacular of Temple Design will be held on October 1 . The Yatra will visit Sponsor Partner Stores, travel to Vijayawada and Amaravathi and will return to city on October 7 for Gala Nite.

Design according to me is that suits your function, serves purpose. And is good for user and gives efficiency. Also it has some well meaning aesthetics informed Aparna, who along with her colleagues conceptualized^various programs in connection with the Design Yatra in city.

Aparna, an Interior Designer said Chandigarh in India is more design conscious city as it is a planned city. In down south, Design Awareness is more in Bangalore and Hyderabad is picking up she said.
She also said the part of the Design Yatra, they conducted a survey on all ages friendly parks in the city from the local communities. The feedback will be compiled and handed over to GHMC. Subsequently, the local chapter will also take up Model Park on their own.

Another interesting area where the Chapter is working as part of the Design Yatra is to document Step Wells in the City. Stepwells are wells or ponds in which the water may be reached by descending a set of steps. There are very few stepwells still survive in city city. We foundin Qutub Shahi Tombs. EFLU also has one stepwell. We want to document them and submit the same to the GHMC, which can plan to preserve them for future generations, she said.

Poona Chatwani adds that Interiors differ from people to people primarily depending upon culture and life style and most important affordability. India is so diversified that we feel blessed that we can use indegenous materials and sometimes even techniques too that are ocale to the region.

Coming to the aesthetics it's also important to explore your roots n region n try to use the local art and crafts, use it in it's traditional form or simply tweak it to the contemporary taste to match the interiors. This can be easily done with some design intervention. Like for example Cheriyal paintings from telegana region we are using in various forms getting it painted on a table n not just limiting to the wall space. So with little efforts all these are so adaptable in the interior aesthetics of the spaces.

HID is a non-profit, professional body comprises of over 5500 members spread across the country, and has 21 Chapters / Centers. The members include Interior Designers, Architects, Consultants, Engineers, Project Management Consultants (PMC), Design Students, System Integrators, Artists, Painters, Facility Managers, Industry Members, Manufacturers, Suppliers, Vendors, Contractors, Turnkey Solution Providers and so on.

HID played a very crucial role in shaping the Nation's Design policies and trends in the right directions. The theme for the new years 2015- 2017 is Taking Design to the Masses', informed Sona Chatwani.

As part of Design Yatra each chapter across the country is witnessing a set of 5 programmes. A welcome ceremony to announce the arrival of the convoy and the mission it embodies coupled with an open forum with the citizens as to their views on design and the needs of the times. City-specific discussion with the local authorities to initiate/ inaugurate a socially relevant design project like street scaping, a junction, a park, etc. to show how design can bring beauty and order in public spaces. The programs we have undertaken in Hyderabad in the last few days are part of it, Sona said. "Nano is a reflection of taking design to the masses. It is designed 100 percent by Indians essentially for Indians, Sona Chatwani added.
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