Lakme Fashion Week Festive Trends Launch at Elahe, Banjara Hills

Lakmé Fashion Week hosts festive showcase in Hyderabad

-8 leading fashion designers unveil their collections for the upcoming festive season -

Hyderabad, 18th October, 2016: To heighten the festive mood, Lakmé Fashion Week, hosted an exclusive festive showcase by select designers at Hyderabad’s leading designer retail store, Elahe in Banjara Hills.

The event saw India’s leading designers such as Nikhil Thampi, Anushree Reddy, MYOHO, SVA by Sonam and Paras Modi, Vrisa by Rahul N Shikha, Divya Sheth, Amoh by Jade and Divya Reddy unveiling two select festive looks from their Winter/Festive 2016 collections that brought alive the celebratory spirit of the season. These outfits were modelled by Shilpa Reddy (for Nikhil Thampi), Sandhya Raju (for Anushree Reddy), Lakshmi Manchu (for SVA), Rakul Preet (for Myoho) and Sonal Chauhan (for Divya Reddy).

Jaspreet Chandok, Vice President & Head (Fashion), IMG Reliance said, “We are happy to host this exclusive festive showcase at Elahe, one of the premier designer stores in the country, which has always been a huge supporter for all the Lakme Fashion Week designers. The aim is to deepen buyer and designer engagement and bring a slice of the Lakmé Fashion Week excitement to consumers, while enhancing the business of fashion.”
Smita Shroff, Owner of Elahe said, “Rajiv and I believe that creating fashion trends depend on one’s grasp of the ongoing business trends & business should be done for the fashion of it! Also, people often think that the fashion industry is all about glamour. We actually think it’s quite the opposite – it’s about the customer.”