Ragalahari Coverage - Indian Institute of Packaging Hyderabad Press Conference at Hotel ITC Kakatiya, Hyderabad
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Indian Institute of Packaging Hyderabad Press Conference at Hotel ITC Kakatiya, Hyderabad

The Indian Institute of Packaging (IIP), an autonomous body under the Ministry of Commerce & Industry, Govt of India to organize a two day Conference on "Inno Vision in Packaging" here in city at Hotel Kakatiya on 23rd and. 24th March.

The National Conference is organized with the support from World Packaging Organization and The Asian

Packaging Federation.

Some of the trends in packaging include Packaging design is creating personal experiences that connect consumers to brands on a deeper level. Simple design and going back to the basics is the other trend evolving in the year 2017.

Custom lettering on the packaging which helps the product to stand out through warmth and set it apart from digital design is another trend noticed. There is a massive comeback of hand-lettering too. Using illustration as narrative is a new thing in the industry. Vintage package design is evolving each year and this year there is no exception. Vintage Packaging is emerging big through the use of new technologies and materials. Eco-friendly, biodegradable, natural, sustainable... going green with packaging is a trend that is caught on well in India informed Prof Dr NC Saha, Director of IIP, while addressing a press conference here in city today.

Holistic packaging is becoming increasingly important. Product and packaging integration has been at the forefront of many conceptual conversations in the industry for a few years now, Prof Saha added.

The Indian packaging industry constitutes about 4 percent of the global packaging industry. The per capita packaging consumption in India is quite low at 8.7 kgs, compared to countries like Germany and Taiwan where it is 42 kgs and 19 kgs respectively. However, organised retail and boom in e-commerce, which offer huge potential for future growth of retailing, is giving a boost to the packaging sector, Saha informed

Speaking further Dr. N.C Saha added that The Indian packaging market is expected to rfeach $ 32 billion by 2020

The objective of the National Conference is to update the worldwide innovations in packaging to discuss and to disseminate among the others to upgrade packaging standards in packaging materials, technologies, techniques and packaging machines informed Dr. NC Saha.

Some of the highlights of the seminar include sessions on Novel Packaging for safety, packaging key enabler for standing out on the shelf; Smart and Intelligent Packaging; High barrier Packaging materials for high performance packing in pharmaceuticals; Future Trends in Pharma Packaging; Opportunities in packaging design for e-commerce; Advances in process automation; Sustainability and advances in recycling process and regulatory compliance etc and other

Industry and Subject experts will share key insights into the various subjects About 300 participants are expected to take part in the two days seminar.

Packaging plays a significant role for the economic growth of the country, Prof Saha observed. There is a great demand for the innovations in the packaging in order to meet the requirement of the user industries. At the same time, demand of packaging professionals is also growing continuously. Packaging is one of the most dynamic fields and is having technical and commercial trends. This trend needs to be globally identified studied and exploited to survive in the global market. Education of Packaging has been recently included as a subject in Science and Technology and the demand of packaging education is growing continuously in the Job market, Prof Saha stated.

The packaging industry's growth has led to greater specialization and sophistication from the point of view of health and environment friendliness of packaging material. The demands on the packaging industry are challenging, given the increasing environmental awareness among communities.

In the recent past, the packaging industry benefitted from strong growth in the Indian retail market. Other end-user markets from packaging, including pharmaceutical and processed food, have been growing rapidly over the review period, both domestically and internationally. This demand from end-user markets is expected to remain high, Prof Saha informed

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