Hyderabad, June 16th 2017: Easybuy the new apparel value retail format from the Landmark Group is all set to redefine the value fashion market with the launch of its Third store in Hyderabad and 7th store in Telangana market, which strengthens the brand’s footprints in the region. Landmark Group is one of the leading retail group in the country having retail formats like Lifestyle, Max and Spar under its umbrella. The Brand is very excited to expand in this region and is looking forward to open more stores to build a strong presence in Southindia’s value fashion market.
The new Easybuy store promises to provide customers a one stop family destination for value fashion with its positioning “super style, super price “. The store is spread across 5000 sq ft, and it offers trendy fashion solutions for the entire family across different categories. The store provides a shopping experience with dedicated sections for men, women and children making shopping a pleasurable experience.
The Easybuy range has more than 1000 styles in the price range of Rs. 69 to Rs. 699. The product range is trendy with integrated design and colour palette for the season and at the same time appeal to the local sensibilities through appropriate styling. We have also ensured quality at par to international standards given strong sourcing expertise from Landmark group. The Easybuy stores are located in high streets of tier 2-tier 3 cities thereby ensuring great convenience of shopping and quality service for the middle class family.
Sharing his views on the growth strategy of the brand, Mr. Anand Aiyer, Country Head - Easybuy said, Landmark Group India has launched its new value apparel retail format “Easybuy” targeting the middle class families in tier 2-tier 3 cities of “Nav-Bharat” which comprise of Non metro & semi urban India. The customer segment here wants to be trendy, have a restricted choice of outlets, especially in value fashion. Easybuy store will look at addressing this need.
Easybuy invited the NGO Abhay to help and enable children to experience trendy and quality clothing on the occasion of store launch.
Keeping the 'NAVBHARAT' customers in mind, Easybuy's constant endeavour is to come up with trendy and stylish apparels ranges at unbeatable prices.” The new Spring Summer’17 collection lives to the ideology of 'Super Style, Super Price' by creating a mix of style and utility at the best price in the market. Women's Ethnic wear range draws inspiration from the rich cultural heritage of India, from Daabu and Kalamkaari stories to bright and chic prints in florals, to the fabulous Kat or Ikkat patterns, to rich needle embroidery, the list is extensive and endless. Women’s western wear range is inspired from the clear blue skies, deep blue oceans and flower meadows, the Spring Summer Collection is as versatile as it gets.
Menswear range has varied collection starting from printed tees to striped shirts, casual shorts to linen trousers, and skinny denims to sports tees – the numerous fashionable options never fail to make you smile.
Kids wear collection is inspired by the nautical theme for both boys and girls; it encompasses everything related to the sea – the sun, the sand, the surf and the waves. The colour palette too stays true to the theme – indigo and blues. Rush to Easybuy to see it and have it, all for yourself.
Inaugural Offer - Get a gift voucher worth Rs. 500 Free on shopping of Rs.1999 and above
Easybuy exclusive stores are of approx. 5000-7000 sft size and have a wide range of quality clothing covering Menswear, Ladies wear, kids wear, Footwear and Accessories under “Easybuy” label. Easybuy is also available in select Spar Hypermarket across India.
Easybuy stores are already launched in the Metro and Non-metro markets of (South India), in the past easybuy has opened 25 exclusive stores across Andhra Pradesh, Karnataka, Tamil Nadu, Telangana and many more stores are soon to be opened in several other cities across South India.