Hyderabad Aug 12th 2017: Scouting for a woman who is a beautiful blend of intellect, sass and oomph, Yamaha Fascino Miss Diva 2017 received an overwhelming response with its fourth audition in Hyderabad. The coveted pageant has been instrumental in re-inventing the definition of beauty and fashion and setting new milestones each year. With Lara Dutta as the mentor, the search has begun for a girl who embodies beauty and beyond and has the spirit to conquer the universe.
The much awaited auditions were held at The Westin, Raheja IT Park, Mind space, HUDA Techno Enclave, HITEC City, Hyderabad which is located in the heart of the city and has come on board as the Hospitality & Venue partner for the Hyderabad auditions. An elite fashionable set of panelists and judges including famous model and fashion designer Shilpa Reddy and Miss Supranational 2014 Asha Bhat selected and screened the contestants. The contestants were judged on various parameters ranging from ramp walk, perfect body, communications skills and more. Yamaha Fascino Miss Diva 2017 is a 6 part reality tele-series which will be aired on Colors Infinity, India's Premier English Entertainment channel starting 28th October, 2017.
Yamaha Fascino continues to provide a perfect platform for the talented and ambitious women of today as it reflects the spirit of freedom and the desire to go beyond conventional boundaries. Signing up as a title sponsor for the pageant for the 4th consecutive year, the brand is once again ready to take talent to the fame by casting one lucky winner in the upcoming commercial of Yamaha Fascino.
United Colors of Benetton, a socially committed fashion group, has partnered with the pageant to empower the contestants under the Women Empowerment Program, an initiative in accordance with the United Nations.
The nationwide auditions will traverse through the length and breadth of the country to bring to you the best from other cities as well including Pune, Ahmedabad, Bangalore, Chandigarh and Delhi that will culminate into the final leg of auditions at Mumbai on 7th September, 2017.