Ragalahari Coverage - Purple Run 2017 - Alzheimer's Awareness Run at Gachibowli, Hyderabad
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Purple Run 2016 - Alzheimer's Awareness Run, Gachibowli, Hyderabad

24th, September, 2017, Hyderabad: Alzheimer is a disease that affects different parts of the brain but severely effects the areas of the brain that control memory, language, and thinking skills. Most People assume that Alzheimer is a normal part of aging which is false. The progressive disease course is divided into four stages & worsens over time having no current cure for now , but treatments for symptoms are available  temporarily   treating those with early signs of  detection thereby improving the  quality of life for those affected with Alzheimer's and their caregivers.   

Forum Sujana Mall is a social infrastructure that has elevated the engagement with the customer beyond mere shopping. Forum Sujana Mall has now become one of the most sought after destinations in Hyderabad. In the past 3 years, the Mall has played host to several unique events and activities that have captivated the imagination of the Hyderabadis. Now, the Mall has increased the bar with Purple Run which received tremendous response. The participants embraced the run with aplomb and there was sportive spirit all throughout.

Speaking on the Occasion Mr. Tanveer Shaikh, General Manager, Forum Sujana Mall said: Sports, Cinema and Music are the three powerful mediums that can trigger a movement. We thought of using Sports as a medium to create a movement for Alzheimer, the fifth leading cause of death among people above the age group of 55 Years. I thank all participants who exerted their energies for this cause.

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