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Hello Curry Press Conference at Taj Krishna

Hyderabad, December 5th, 2017 : Hyderabad based Fast Indian Food Chain, Hello Curry and UKs FoodAdvisr, have entered into a strategic partnership to drive the Indian Food Industry to the next level, the two are jointly investing to scale up the operations and accomplish the objective. This was announced at a Press Conference by Mr Raju Bhupati, Founder & CEO, Hello Curry & Mr Kieran Lees, CEO, FoodAdvisr, UK; on Tuesday at Hyderabad.

Hello Curry's success has always been based on innovation and being ahead of the market. Following last week's Global Entrepreneurship Summit, we are delighted to announce this critical partnership with the London-based leader in consumer food information technology solutions, FoodAdvisr.

FoodAdvisr is a consumer app that caters for the dietary needs of people with food allergies and intolerances. It allows the user to set a range of personal needs - including their food dislikes and likes, fat, sugar and calories levels, and diet choices - and then use their personalised profile to check dishes for a perfect match to their needs. Users can browse recipes for inspiration to their profile, or check out restaurants or food delivery services to find exactly the right dish for their tastes and needs.

Hello Curry is integrating this ability into their own online ordering app so that their customers can not only choose fabulous dishes, freshly made and delivered instantly, but also to be able to check that those dishes meet their dietary constraints.

Food space in India has been increasingly crowded with tons of new entrants trying to share the space but bringing insufficient differentiation which leaves the food industry a sheer victim of highest shutdowns. There is a tremendous shift in the customer food habits and lot of movement is happening towards healthy eating.., while there are many brands offering healthy food but no one so far has addressed the genuine concern around food allergies.

Hello Curry finds the right partner in FoodAdvisr for bringing true differentiation in the food offering by matching it with customers customized food allergy settings. This will significantly add value to the customers for eating not only healthy food but the right food, says Raju Bhupati - Founder & CEO - Hello Curry

FoodAdvisr is using complex data integrations and algorithms to deliver a unique and powerful experience for both users and our business partners. The capability to do this requires extremely strong technical capability including AI skills.

The problems that we are addressing are globally experienced\ and therefore we seek to partner with thought leaders across the world that share our vision. I'm delighted to announce our partnership with Hello Curry, who are taking an innovative and responsible approach to revolutionising food delivery in India and beyond, says Kieran Lees - CEO, FoodAdvisr.

I'm also delighted to announce the opening of our technology development centre in Hyderabad this week, where we have found both the exceptional skills and capability that we need to scale our platform on a global basis. We continue to consider approaches from investors that share our values and vision, and intend to use investment to accelerate growth and penetration of the global market as well as India, Kieran Lees added.

Through this partnership, FoodAdvisr and Hello Curry will address the epidemic-level growth in health conditions that are affected by food choices. Over 20% of the population have food intolerances that affect their wellbeing. Obesity and diabetes rates are growing at alarming levels, and the cost in heath and finances is getting significant to both consumers and authorities. This partnership will start to make a real difference in changing the way people interact with food, and give them instant personalized control and choices.

About Hello Curry

Hello Curry was one of the first brands in India to have brought in the concept of Indian-Food- Delivered-Fast with its full-stack tech platform aptly supported by dedicated call center team in early 2014. It went on to break the sentimental-clutches on how a dark kitchen without physical presence can become customers favourite food ordering place. With in an year of it's kick off it has captured 25% of the Home-Delivery market in Hyderabad and began to spread its roots into Bangalore and Pune. It currently operates in 3 cities and has plans to expand middle-east and USA in the coming months.

Hello Curry with its penchant for continuous innovation recently launched a unique model through which it aims to standardize the F&B operations of all the Budget Hotels across India. Hello Curry acquires underutilized kitchens from the hotels and convert them to serve food to the in-house guests and also the guests in all the neighbouring hotels within 1-2 KM radius by using its intuitive technology. This will significantly increase the resource/infrastructure efficiency and bring absolute consistency in taste and quality of food for all the hotel guests.

Hello Curry, founded by Raju Bhupati and Sandeep P, started operations early in 2014 with a seed capital of 10 crores from Sri Capital, owned by Sashi Reddi, a serial entrepreneur and a very successful investor. Sashi has been the backbone of Hello Curry and mentored the team to successfully navigate various challenges in the journey.

About FoodAdvisr

Advisr Technologies Ltd was incorporated in July 2016 in England by Kieran Lees and Scott Verney. Our vision is to bring simplicity and automation to consumers who have specific dietary needs or food intolerances or allergies. Over 20% of the population have at least one food in tolerance that affects their health, wellness and lifestyle. We help those people have a better quality of life.

Our consumer app is called FoodAdvisr. It allows the user to set a range of personal needs - including their food dislikes and likes, fat, sugar and calories levels, and diet choices - and then use their personalised profile to check dishes for a perfect match to their needs. Users can browse recipes for meal inspirations that match their profile, or check out restaurants or food delivery services to find exactly the right dish for their tastes and needs.

Food businesses - from grocery retailers to restaurants or food delivery services - benefit from FoodAdvisr as we allow them to promote the quality and healthiness of their food to the people that need that information quickly, accurately and easily. This brings increased footfall, customer satisfaction and operational costs.

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