Hyderabad, December 6th 2017: 'Go Swadeshi', a one of kind exhibition that showcases a wide range of exquisite Handloom sarees and products was inaugurated on Wednesday at The Kalinga Cultural hall, Road at Banjara Hills. The five day exhibition by GoCoop brings together the best of collection by weavers from Andhra Pradesh, Telangana, Karnataka, Odisha, Jammu & Kashmir, Rajasthan, Uttar Pradesh, Bihar, West Bengal, Madhya Pradesh and North East.
A wide variety of unique weaves and crafts will be on display at the exhibition. From the exquisite molkalmuru and ilkal sarees of Karnataka, vibrant Bengal Jamdanis & Tangail sarees to the subtle elegance of Maheshwaris & Chanderis, Go Swadeshi is a haven for anyone who appreciates the craftsmanship and unique charm of handloom.
On the occasion, Siva Devireddy, Founder & CEO, GoCoop said, "Go Swadeshi provides a unique opportunity for customers to directly buy from artisans and weavers. The exhibition offers distinct, elegant and handpicked weaves from India's master weavers"
Along with bright coloured weaves and beautiful designs, pick from an array of timeless classics like Uppada, Pochampally & Odisha Ikats, Tussar and Ilkal sarees. That's not all! Indulge in a range of intricately embroidered dress materials from Bihar and Kashmir. Known for the intricate bead and threadwork, the Kashida embroidery portrays the vibrancy of the land of Kashmir. The exhibition will also showcase handwoven range of fabrics, home furnishings, menswear as well as women's apparels. Variety of handcrafted bags, stoles & dupattas will also be a part of the collection.
GoCoop's 'Go Swadeshi' is an attempt to reinstate the pride in hand-spun, hand- woven and handcrafted products and to encourage people to indulge in the rich handloom traditions of India.
Visit 'Go Swadeshi' exhibition and shop to add a touch of handloom magic to your wardrobe with well crafted, beautiful and intricate masterpieces by the finest weavers and artisans of India. This season, flaunt your handloom collection like never before!
GoCoop.com is India's first online Global marketplace that enables Handloom Co-operatives and artisans in connecting directly with consumers. Marketplace brings together these producer organisations of weavers, artisans to collectively market their produce online, thereby significantly reducing cost of marketing, driving more efficiency and transparency in the Craft supply chain.
With a strong belief that technology can drive social change, GoCoop is on a mission to enable a sustainable livelihood for artisans through a simple, transparent, online sourcing platform. At the same time GoCoop is committed to delivering great service, good quality and authentic products at best prices to their customers.
GoCoop also supports national and international Buyers including wholesalers, retailers, brands, designers and consumers in efficiently sourcing handmade fabrics directly from the producers resulting in better prices for both buyers and sellers.
It is our pride to say that GoCoop was awarded India's 1st National award for Marketing of handlooms(e- commerce) by the Ministry of Textiles, Govt of India in 2016. Promotion of Indian artisans through GoCoop market place was also appreciated by Mr. Sundar Pichai, Google CEO during the Digital Conclave in India.
Recently GoCoop CEO was invited to the Champions of Change - Transforming India through G2B partnership by the Prime Minister of India through NITI AAYOG to discuss and deliberate the most relevant action points that could drive and sustain the handloom sector in our country.
In November 2017, Siva Devireddy, CEO of GoCoop was invited to be a part of United Nations ESCAP Digital economy and sustainable development regional consultation in Bangkok. GoCoop was also a part of the recently held Global Entrepreneurship Summit (GES) in Hyderabad.
Vision and Philosophy
India is the world's largest supplier of handmade crafts owing to a 9 million strong weaver & artisan community broadly classified into over 600 clusters. These producer communities are hugely dis-aggregated with small and low capacities.
Key challenges faced by the sector are aggregation of producers, marketing and efficient sourcing of products while making the supply chain more equitable for the producers. The weavers & primary co-ops at the village level sell their produce currently to local traders at very low prices who in turn sell at much higher margin to wholesalers, retailers & export houses.