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Pinkathon Hyderabad 2018 Announcement Press Conference at Green Park

Hyderabad, January23, 2018: The Fourthedition of COLORSPinkathonHyderabad 2018 – Inspiring Partners Bajaj Electricals, India’s biggest women’s run to be held on Sunday, March 11, 2018 at People’s Plaza ground, Hyderabad. Online registrations for the multi-category run are open at www.pinkathon.in/hyderabad for the VWashPlus3km, 5km & 10km run and for the 21km distance drop a mail on [email protected]

COLORS Pinkathon- Empowering Indian Women, India's biggest women’s run to encourage and promote fitness & health among women and create awareness for Breast Cancer and other issues relating to women’s health is supported by United Sisters Foundation and promoted by Maximus MICE & Media Solutions.Super model, actor, Ultraman and Pinkathon founder MilindSoman formally announced the launch of the fourth editionof COLORSPinkathonHyderabadat a press conference held at Hotel Green Park.

Present at the conference were eminent dignitaries like101-year-old Mann Kaur, an Indian track – and – field athlete, she holds the world record in the over 100 years old,Dr.SaiDayana, a Gynaecologic Oncologist at Apollo Hospitals, DinazVervatwala,India’s fitness expert, a Guinness Book of World Record holder, 3rd runner’s up of the Miss Fitness Universe pageant,MamataVegunta, Joint Secretary of the Society for Cyberabad Security Council, and the leader for it’s Women’s Forum alongwith three COLORS PinkathonHyderabadmascots whoexpressed their wholehearted support for the noble cause.Committed to encourage progressof women and move forward in life, India’s leading entertainment channel, COLORS has extendedfull partnershiptowards this cause by partaking in spreading the message of ‘wellbeing of women’ through this initiative.

A crusader for women empowerment, Raj Nayak, COO – Viacom18 said, “Initiatives like Pinkathon are a great way to boost the confidence of women and strengthen the belief that women can do wonders! COLORS Pinkathon not only works for the wellbeing of women but also encourages meaningful participation of women in all aspects of life. COLORS has always lauded the contribution of women in a big way, be it at workplace or through the content it showcases. With such associations weenvisage a better future for our women who nurture and shape us.”

Expressing delight on the launch of the fourth edition of COLORSPinkathonHyderabad 2018 - Inspiring Partners Bajaj Electricals founder Milind Soman said,“We are very excited to bring COLORSPinkathon to Hyderabad once again for the fourth time. We are confident the city and its people will support us and help make this run a humungous success. Pinkathon is more than a Marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women, first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”

The fitness icon further added, “Fitness is liberating. If a culture of regular exercise and fitness must take root in India, our women need to become aware about the benefits of fitness. They need to be able to get out and run, which doesn't happen enough due to various cultural reasons. We now organize Pinkathon in eight cities. More than 10000 women run at each of these events at the VWashplus3km, 5km, 10kmand 21km distances. They run in running gear but also in sarees, salwar kameez, hijabs or whatever attire they deem fit and keeps them comfortable.”

ReemaSanghavi, Co-Founder Pinkathon&Managing Director, Maximus MICE & Media Solutions Pvt. Ltd.said,“We have started the new year on a fit & healthy note with ColorsPinkathon Bengaluru and now ColorsPinkathon Hyderabad, botharerunner’s paradise and haven for fitness enthusiasts. We would like more women to take up their health seriously and participate this year.Pinkathonwas conducted in various cities like Bangalore, Hyderabad, Kolkata, Delhi, Chennai, Guwahati and Puneas well as our first international Pinkathon in Kathmandu in the year 2017. The multi-city national event has received an overwhelming expression of support with over 100,000 women of all ages, across different walks of life having participatedlast year. This number is expected to grow in leaps and bounds in 2018. The campaign will be supported by an integrated communication plan which includes several pre- event activities like training runs for baby wearing mothers, first time women runners and cancer survivors. We have introduced several new events to encourage running across the strata of the society and age groups as well as differently abled. There will also be an extensive online campaign to reach out to the masses and help the movement grow. We have started the traditional attired cycle really and the Fearless MidnightRun to encourage more women to step out of their homes and take up their health seriously”

Anant Bajaj - Joint Managing Director - Bajaj Electricals Ltd.said"Bajaj Electricals Ltd. has always collaborated with platforms that have worked towards women empowerment. We strongly feel that empowerment goes far beyond giving equal rights to women. It is about making women confident enough to trust themselves, act independently and most importantly to take control of one's own health and well - being. Pinkathon is an excellent platform through which we can achieve the objectives and at the same time women can be made aware of dreadful disease such as Brest Cancer through a Fitness Drive. We hope to continue this association with Pinkathon for the years to come as well.”

As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek for the cancer survivors. This event is dedicated towards felicitating these inspiring people. Starting with a trek, this event felicitates the inspiring Cancer Survivors honouring them with an “I Inspire” medal.In COLORSPinkathonHyderabad, more than 100 Visually Impaired girls would be participating in the different run categories. To prepare them for the main day, unique training sessions are designed with the help & coordination of sighted runners. COLORSPinkathonHyderabad - Inspiring PartnersBajaj Electricals is organising special training runs in various parts of Hyderabad for the registered participants who have requested training for the main day. MadhuriGudibandawas announced as the mascot for the visually impaired squad who will be the running the VWashPlus 3km.50 hearing impaired girls would be also participating in the VWashPlus 3km category.Ananda Shankar Jayant, a Cancer Survivor and a Padma shriaward winner for her contributions to arts,was announced as the mascot for the 5KM category run and JaahnaviSriperambuduru,an Indian mountaineer who is on her Mission to climb all the highest peak of 7 continents known as Mission7Summit was announced mascot for 10 km. All of them werepresented with the first bib.

As one-of-a-kind initiative, every single participant of COLORSPinkathonHyderabad-Inspiring Partners Bajaj Electricals can choose to avail of a free gynaec consultation from our Healthcare partner Apollo Foundation or a free Mammogram if the participant is above 45yrs. of age, the same is also transferrable.

Milind Soman also highlighted the concept of Pinkathon Ambassadors in every city who are passionate, extraordinary, committed men & women connecting for one cause –‘health for every woman’. Each Pinkathon Ambassador is a part of the Pinkathon core team and registers all the women in their circle of influence. Pinkathon inspires everyone who believe that together, we can do more. Various initiatives are undertaken by the Pinkathon Ambassadors to connect with women across various strata of the society. ‘Pinkathon goes to School’ is another interesting concept to encourage Mother-daughter teams to run together. The idea is to encourage health & fitness at every age. There are over 300 Pinkathon ambassadors across cities working selflessly towards promotion the cause.

COLORSPinkathon Hyderabad has received huge response from corporate sponsors like Colors, Bajaj Electricals, VWash Plus, Reebok, Enerzal, Apollo Foundation, Red FM, Bisleri and Hotel Green Park.

The focus of India’s biggest women’s only running event, is to encourage an active lifestyle and overall fitness amongst women, while creating a much needed awareness about breast cancer and bone health and encourage thousands of new or first-timer women to take up running.All proceeds raised from the event will be used for the expenses incurred in organizing and marketing the event, and by the Women's Cancer Initiative in its fight against breast cancer. The official website for COLORS Pinkathon is www.pinkathon.in through which participants can register online. Twitter Handle: @pinkathon10k

COLORS Pinkathon has won several national and international awards such as WOW Awards for Best Festival of the Year & Best Sports Event of the Year and EEMAX Global for Best Public Event of the Year for ticketed and non-ticketed category.

About Maximus Mice & Media Solutions:

Founded by ReemaSanghavi (Managing Director) & Milind Soman (Director) in 2008. Pinkathon – Empowering Indian Women, like all other Maximus is characterized with their trademark of effective brand communication & fiery enthusiasm. Maximus has been supporting the cause since its inception and working constantly to take it to greater heights. Both Reema and Milind feel very strongly for the cause and have worked diligently to make this a national entity that resonates with the women across India.

About ‘COLORS’:

‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘JazbaatKe Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Thapki…Pyaar Ki, Devanshi, SasuralSimarKa, Shakti…AstitvaKeEhsaasKii, Udann, ChakravartinAshokaSamrat, Swaragini, Kasam…TerePyaar Ki, Krishndasi, Kawach…KaaliShaktiyon Se, JhalakDikhhlaJaa, Comedy Nights BachaoTaaza, Nagin 2, Bigg Boss, 24, Shani and Dil Se…DilTak amongst others.

About ‘VIACOM 18’:

Viacom 18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching people on air, online, on ground, in shop and through its cinema

About Women’s Cancer Initiative – Tata Memorial Hospital (WCI-TMH)

Devieka Bhojwani started WCI-TMH in 2003, in partnership with Tata Memorial Hospital, and has been designed to take care of various issues related to cancers in womensuch as breast, cervical & ovarian cancers.

The foundation has undertaken numerous initiatives to create awareness and emphasize the importance of early detection. It aids R&D on the causes and cures of the disease, aswell as facilitates interaction between professionals through annual breast cancerconferences. The foundation also financially supports over 500 women annually who areunable to afford their treatment but have over an 80% chance of recovery.

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