Hyderabad, 4th October 2018: India’s leading fashion brand Max Fashion launched its Festive Collection in a unique style. The brand unveiled the new range with dancers performing live Dandiya and Bathukamma on songs sung by popular singer Sravana Bhargavi. The folk show was delightful and nostalgic as the audience were taken back to their cultural roots and went into festive mood.
Prashant Paul, Territory Head for AP and Telangana Region Max said, “In this festive season, we wanted to revive and glorify some of our oldest traditions. And one of them is Bathukamma, the flower festival, celebrated during Dussehra and dandiya dance played during nine days. We thought we would connect with city residents through folk performances and engage our audience. We have our new range mainly designed to reflect traditional and contemporary styles.”
Commenting on the launch, Sravana Bhargavi said, “I love to see the energy in the young crowd and especially during the festive time, everything just multiplies. I am glad to be part of this event and thankful to Max. The brand serves the fashion need of every family in the city and I see a perfect mix of traditional and modern pieces around.”
About the collection
Max Fashion presents an exclusive range of Festive Collection to make your festive season more stylish and colourful. The collection reflects a traditional advent with ornate embroideries, woven silk inspired prints, jewel and gold combinations, rich textures with a splash of festive colours.
The collection is inspired from the global influences and time-honoured techniques, creating contemporary pieces that feel both old and new. Natural materials, tactile surfaces and intricately decorated designs gain prominence. The new range reflects a traditional advent with ornate embroideries, woven silk inspired prints, jewel and gold combinations, rich textures with a splash of festive colours.
Earthy tones like rust and mustard with black highlights bring out the warmth of the range. Maxi length printed shirt dress forms the key, A-line dresses with folksy embroidery, kimono sleeves, treggings with lace up detail are a few highlights to watch out for in this season’s collection.
For today’s millennial minds, this collection aims to draw inspiration from the modern way of life. Today’s youth is tech savvy, less patient, fast paced and always on the move. They are open to experiments and try and get the best out of life.
Drawing the good vibes from this attitude, the collection is features fabric patchworks with textile base, paint splatter textures and loose weave shirtings along with gritty textures brush strokes enhance the artsy nature of the range.
Subtle silhouette experiments are included keeping the outgoing and bold personality in mind.
About Max Fashion:
Max is a leading fashion brand, now available online at MaxFashion.com and on Android & iPhone apps offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 400 stores across 16 countries and in India, Max has more than 200 stores across 80 cities.