Hyderabad, 13th March 2019: Construction and building materials leader, Aparna Enterprises Ltd. Today announced its joint venture with Hong Kong based tailor-made construction solutions provider Craft Holding Ltd. The joint entity will manufacture and retail aluminum exterior solutions under the brand name Aparna-Craft Exteriors Pvt. Ltd. Aparna-Craft Exteriors will leverage the designing and engineering expertise of Craft Holdings and the execution capabilities of Aparna Enterprises to revolutionize the aluminum exterior solution market in India. The synergy will witness the brand setting up a manufacturing facility in Bachupally Hyderabad, spread across 50,000 Sq. ft, with a production capacity of 0.6 Million Sq. ft per annum initially.
Announcing the joint venture, Mr. Ashwin Reddy, Managing Director, Aparna Enterprises Ltd., said, "Over the years, Aparna Enterprises has become a name synonymous with 'Quality and Trust' in the building material industry. Aluminum Exteriors as a market segment has a huge potential owing to rapid urbanization and infrastructure development across the country. Today's customers are looking for exteriors solutions that are superior and distinct in design and quality. In that context; Craft has clearly demonstrated its ability. Craft is a leader in many of the geographies across the world and Aparna-Craft Exteriors will thrive to be the one in India."
“Indian building facades and fenestrations is fast growing and is pegged at around 10,000 crores, we are confident that our combined energies will help us to serve this growing opportunity” added Mr. Ashwin Reddy
Mr. Grant Craft, Chairman, Craft Holdings Ltd., said "India is one of the most dynamic market in the world and we are pleased to partner with Aparna Enterprises to bring our expertise into the country. Today's announcement with construction and building materials industry leader Aparna Enterprises is a great step in strengthening our journey to deliver innovative Fagade solutions across the world. Aparna Enterprises is synonymous with on-time delivery and superior execution capabilities making them the perfect partner to help us in our vision for India. This partnership will also give us a strong networking capability and a business foundation and thereby help us fully realize the facade opportunity in India over the long term."
Aparna-Craft Exterior Pvt. Ltd. will provide customers with complete end-to-end facade solutions right from designing, engineering, production and execution. An amalgamation of two visionary industry leaders, with complementary cultures and track records of innovation, the brand will leverage the strengths of both the companies' across three areas. Firstly, Aparna-Craft will utilize the technology expertise of both, Aparna Enterprises Ltd and Craft Holdings to produce world-class aluminum facades. The second area of synergy would be Aparna Enterprises 29 years long expertise of providing excellent construction and building materials solutions in India and Craft Holdings' unmatched facade engineering and fabrication capabilities. The third area would be access to the entire engineering and fabrication assets as well as the resources of Craft's business and Aparna Enterprises strong footprint and client base in the country. The synergies across the entire gambit from designing to execution will help Aparna-Craft Exteriors to deliver greater value to its customers.
About Craft Group
Craft's committed team is focused on designing, building, and delivering innovative, tailor-made construction solutions to exceed our clients' expectations. Craft has been providing its clients with construction solutions
tailor-made to suit the individual needs of their projects for over 20 years. Craft has its presence in 8 countries and is supported by 400+ staff and 80+ designers. Craft combines its international design capabilities and global supply chain with access to specialized local knowledge and project teams.
Craft has worked with a wide range of developers, architects, engineers and contractors to bring their concepts to life. From pre-award services, design and engineering development all the way through to fabrication, installation and handover, Craft follows the entire project cycle.
About Aparna Enterprises Ltd.
Aparna Enterprises Limited (AEL) is a part of the highly successful Aparna Group. Founded in the year 1990, AEL has the largest market share in South India through a range of businesses in building-material products, such as RMC (ready-mix concrete), uPVC window and door systems, uPVC Profiles, Tiles, Sanitary ware and Kitchens. Associated with several landmark projects for over 29 years, AEL is globally renowned for setting benchmarks in technology, research, design, and quality. Today, AEL is an acknowledged industry leader providing specifiers, contractors, and stakeholders with a range of high-quality products manufactured to the highest standards.