My Mom, My Hero Audio Movie Launch by Andhra Pori Team Akash and Ulka
IS YOUR MOM YOUR HERO? TELL 92.7 BIG FM WHY!
India's No. 1 Radio Network Scripts Your Experience with your Mother in its Radio Movie - My Mom, My Hero
Hyderabad, May 9th, 2015: Mother's Day is the opportunity to celebrate motherhood. Thus, second time in a row, 92.7 BIG FM takes up a unique initiative to honour mothers’ efforts across the country through a distinctive campaign - My Mom, My Hero, an audio movie that will be aired across all the 45 stations of the 92.7 BIG FM network.
Owing to the enormous success that the radio network's campaign, 'Sarikotha Radio Cinema - Amma Odilo, received last year, India's Most Popular Radio Network is back with its second movie, only this time that movie could be about you!
A chef, a chauffeur, a friend, a teacher and a doctor - a mother is everything her child wants her to be. To return her unconditional love, this Mothers' Day, 92.7 BIG FM, gives listeners a chance to express their love for her through a heartfelt story about how their mothers have been their heroes. A contest will take place on 92.7 BIG FM wherein listeners can share their stories showcasing their most memorable experiences with their mothers. Five best stories will be shortlisted by the radio station.One lucky winner will get an opportunity to have his/her story scripted into a two hours radio movie on May 10, 2015 at 12 Noon to 2 PM.
Announcing the campaign, Ashwin Padmanabhan, Executive Vice President and Business Head, Reliance Broadcast Network Limited, 92.7 BIG FM, said, "Mothers are superheroes and we don't thank them enough for everything they do for us. Thus, at 92.7 BIG FM, we have come up with a distinctive campaign to express our gratitude to mothers across the country with our initiative - 'My Mom, My Hero'. As India's largest radio network, we always embark upon campaigns which connect best with our listeners. With Mothers' Day around the corner, we want listeners to take a moment and thank their mothers, something they may have forgotten to do in a long while or are just shy of telling how thankful they are. We are inviting children across all cities and age group to participate and tell their mothers that she is the best."
Alongside, 92.7 BIG FM will also dedicate all their programming content to mothers by playing songs all day. Celebrities on-air will also share some interesting stories about their memories with their mothers. Through a day-long programming line-up and an engaging contest, 92.7 BIG FM is all geared up to celebrate mothers the 'BIG' way, this year!
ABOUT RELIANCE BROADCAST NETWORK LIMITED: Reliance Broadcast Network Limited is a media and entertainment company with interests in radio, television and television production. The Company houses: 92.7 Big FM
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