'Big Item Bomb' Launch on Big FM, Hyderabad - Photo Coverage
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'Big Item Bomb' Launch on Big FM

Hyderabad's favourite radio station as always, has first-of-its-kind treat in store for Hyderabadis this Diwali. In its continuous endeavor to serve content which is relevant to a common Hyderabadi, 92.7 BIG FM launched todav radio's biggest game show aptly christened as 'BIG Item Bomb'- the game will engage Hyderabadis like never before. Renowned actor Sai kumar anchored the game and played with selected women listeners thus marking the launch. In the coming week, 'BIG Item Bomb', will see huge participation from Tollywood actors and renowned personalities making the game more exciting.

The main objective of this show will be to get as many people to win. In this on air game listeners will be asked an extremely simple question, which if answered correctly will entitle them to play the game with the RJ. RJ will then put up an item (washing machine, laptops, mobile phones etc.) to the contestant and will ask him to choose any number from 9, 2, or 7. After the contestant chooses the number, RJ will spin a roulette wheel, which is programmed on air. If the number appeared on the wheel matches with the number chosen by the contestant then the contestant wins the 'ITEM' of the day or else he gets 'BOMB' (a cracker box).

The on-ground activities will cover RWA's, offices and malls where people will get to spin the wheel in person. To make it more exciting there is also a digital element to it, an application that allows people to test their minds, then spin the wheel and win.
Commenting on this launch, RJ Shekar, 92.7 BIG FM said, "It has always been our endeavor to offer audiences highly engaging entertainment and with our Diwali special property 'BIG ITEM BOMB', we promise to deliver that and more. BIG ITEM BOMB will allow listeners an excellent opportunity to win goodies this Diwali with loads of entertainment."
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