Chateau D'Ax Furniture Launch

Chateau d'Ax forays into Hyderabad in association with Style Spa Furniture Ltd.
Launches its first showroom in South India

Hyderabad, 1" December 2011: Chateau d'Ax, the leading Italian manufacturer of upholstered furniture today opened their first showroom in Hyderabad in association with Style Spa Furniture Ltd. - a leading furniture retail chain headquartered in Chennai. Chateau d'Ax opened its flagship stores in Delhi and Mumbai in September, representing the strategic outpost of the future development in India. The ceremony was attended by Mr. Alessandro Colombo, General Manager, Chateau d'Ax and Mr. Arun Mahajan - Managing Director, Style Spa Furniture Ltd. The store is located at Ground Floor, Plot No. 703-A, Road No,36, Jubilee Hills, Hyderabad - 500 033.

Located in the posh Jubilee Hills area of Hyderabad, the store spreads on a sprawling 4350 sq. ft. area, displaying elegance, excellence, craftsmanship and 63 years of Italian expertise.

Chateau d'Ax history dates back to 1948, the year of its foundation in Italy. Since then, the brand has experienced continuous growth in Europe and worldwide bringing to fame its upholstered sofas and arm chairs made of real leather that combines robustness and longevity with a touch of originality of worldwide renowned Italian designers such as Mr. Cini Boeri and Mr. Michele De Lucchi.

On this occasion, Mr. Alessandro Colombo - General Manager, Chateau d'Ax said, "Chateau d'Ax has been adding a dash of style to discerning homes across Europe, America and the rest of the world. At Chateau d'Ax we firmly believe that we don't create furniture, but art with utilitarian value built into it. India is emerging as a mature market for this category and is therefore an important segment for our Asia plans. There is a rising awareness for good quality and taste for elegance which is our core value and promise to the consumers."

Style Spa as the name indicates has been bringing elegance and innovation to the Indian palate for several years. They joined hands with Chateau d'Ax back in December 2010 to take their offering to an elevated level of aesthetics and quality.

Mr. Arun Mahajan, Managing Director, Style Spa Furniture Limited, "l am very excited about this venture as it is great amalgamation of excellence and efficiency. Together with Chateau d'Ax which symbolizes beauty, finesse and art and our knowledge of the Indian market and the vast distribution network, we should be able to create the most happening and desirable furniture destination in the country."

About Chateau d'Ax

Chateau d'Ax is an international and longstanding company with a global footprint of world class retail experience. It has a presence in over 80 countries world-wide. Their specific collection of products provides style and comfort to customers through product innovation. Chateau d'Ax has 140 exclusive stores in Italy and over 350 exclusive retail stores world-wide. ¬They are widely recognized for their contemporary Italian design and manufacturing expertise. A widespread network of franchising stores has provided a privileged outlet for the, company's sales, covering almost the whole of Europe and part of China. The opportunity to "dress" single-brand stores with their own products has made it possible to create a single global image, which has met with enormous success with consumers in the various markets.

About Style Spa

Style Spa is the furniture retail arm of the Adventz Group which has diverse interests in Fertilizers, Agri inputs, Heavy Engineering, Process Engineering, Sugar Consumer Products, Real Estate, Investments, etc. Style Spa Furniture Ltd has been in the business of Furniture retailing for more than a decade and is head quartered in Chennai. Style Spa is the pioneer of the Modern Furniture Retailing in India and is the largest furniture retail chain with exclusive 113 furniture outlets in 65 cities of the country.