BIG Telugu Music Awards 2012 Launch

Hyderabad, April 3rd, 2012: Reliance Broadcast Network's radio arm 92.7 BIG FM and Bharathi Cement corporation pvt. Ltd., a leading manufacturer of cement, today announced the 2nd edition of BIG Telugu Music Awards, an exclusive platform to recognize and celebrate excellence in Telugu Music. The launch ceremony at Hotel Marriott, Hyderabad, official hospitality partner for the awards saw prominent music and film personalities like renowned director Tamma Reddy Bharadwaj, singers Geetha Madhuri, Hemachandra and Bhargavi Pillai, film actresses Reshma (film- Ee rojullo) all coming together to announce and unveil the trophy of Bharathi presents BIG Telugu Music Awards 2012.

The Jury for the Bharathi presents BIG Telugu Music Awards are the only Telugu music awards which not only have a wide state reach but with a jury and popular choice segment of awards, they also empower people to recognize Telugu musical excellence and are a true people’s choice award. The Awards will see talent being judged by the audience, ensuring transparency and fair play as the power to vote will rest with the audience.

The awards will be promoted through a high-decibel marketing ranging from on-ground, television, radio, outdoor and digital. To drive voting, Bharathi presents BIG Telugu Music Awards will reach out to millions of consumers across the state. Finally, the star studded grand award function on April 27, will witness gala awards night graced by personalities from the Telugu music and film industry.

Commenting on the association, Asst- Vice President, R. Raghava Pratap, Bharathi Cement said, "We are glad to present the 2nd edition of Big Telugu Music Awards 2012 with BIG FM. Bharathi Cement stands for superior quality and BIG Telugu Music Awards being a novel concept to recognize the quality work in Telugu Music, this concept is a perfect fit to our brand positioning.

Commenting on this occasion, Ms. Shalini Dureja- Cluster Head- AP, Reliance Broadcast Network Ltd., said, “Andhra Pradesh has a rich music heritage that deserves recognition at a much larger scale. Music is the true celebration of life here. Our first edition received overwhelming response from all over and we are sure that the 2nd edition of BIG Telugu Music Awards is going to be even bigger. The music awards are part of our endeavor to acknowledge and reward the excellence in Telugu music. We are glad to have Bharathi Cement as our partners in our endeavor to recognize and thank our music stalwarts for their work."