Hyderabad April 16: Summers are the most difficult season for Hyderabad citizens with temperature rising above 40°C. To beat that severe heat of Hyderabad, `Cotton King' - the leading chain of cotton attire for men across Andhra Pradesh, Chhattisgarh, Gujarat, Goa, Maharashtra & Karnataka, has come-up with the unique CoolSlubz - Collection of formals, fashion formals and t-shirts was launched at the hands of popular Telugu cine star and Cotton King brand ambassador Nithin (Ishq movie fame) and is all set to hold on to its leading position in offering innovative options to flu connoisseurs of cotton-wear.

Present on the occasion were Mr. Koushik, CEO – Cotton King, Mr. Anand, Director - Ace Group & Franchisee. Speaking on the occasion, Nithin said that, `Cotton King' has marked a grand entry in Andhra Pradesh with showrooms at Hyderabad & Secunderabad. Citizens of Hyderabad & Secunderabad have Shown great response to all our products. This indicates that they are very well aware of originality, quality and new fashions trends."

"To begin with we are introducing the 'CoolSlubz' - exclusive range of shirts and t-shirts, which would be a perfect combo of moisture absorbency and air permeability (air supply). Softer feel and linen like looks gives perfect fashion quotient and this will give unique experience to the customer", said Mr. Koushik, CEO Cotton King Pvt. Ltd.

"There is no better timing than the ongoing summer season when temperatures are touching new high every day to introduce exclusive range as the CoolSlubz where in club yarn are re-engineered to give utmost comfort and so as million stubs make a CoolSlubz shirt", he added.

With an introductory price offer of Rs 850/- only, the "CoolSlubz' exclusive range of Shirts will be introduced soon in all the 4 outlets of 'Cotton king' of Park Lane, Bowenpally, Himayatnagar, A. S. Rao Nagar and also at 59 showrooms Pan India from April 17th and would be available in more than 50 different patterns. Stay Cool... Stay Stylish.