Laven Brand Boutique Launch
Hyderabad, April, 2012: Laven is an Eco-friendly fashion brand launched its first store at jubilee hills road 36 in Hyderabad. This occasion was graced by Tollywood Actress Nandita and Actor Prince (Neeku Naaku Dash Dash), Hon minister for revenue , govt of A.P , Telivision famous artist , mogali rekhulu fame Dwarakesh. “I personally liked the linen cloth , Present generation youth are having very much awareness in eco-friendly nature” Actress Nandhini added. “Apparels made from linen are comfortable at any season” actor Prince told here.
“The concept of Eco-friendly fashion stems from the use of pure linen grown in the pristine and fresh valleys of Ireland, Laven is headquartered in Hyderabad and was established in 2009 with a noble mission to inculcate the art of healthy & nature friendly living and to cater to the need of ever demanding & discerning customers’ Rajesh,Chief Executive Officer, Laven said . The company started its creative development center & has now transitioned to a full-fledged brand with a true insight into the wellness of both customers and the planet” he added.
“We are targeting 100 cr turnover by the next 5 years, which is 8 cr in the year of 2011-12. We are aiming 100% growth rate in near future , and planning 10 exclusive stores in this financial year and 12 shop-in-shop model stores” Yashwant, Director, Laven said.
About Collections : There are 5 main collections for both men and women. The Ben-Hur Collection, linen at its fiercest. This collection is made for legends of corporate warfare. The Czar Collection is specially made for royalty. The Evolve Collection is a range of smart and suave, relaxed casuals for go-getter with a definite stroke of class. The Risk Street Collection abstains from the usual concepts of fashion and design. It is more innovative. It is more risky. The Enliven Collection is a testament to the purest linen. Laven has a vision is to be one of the most respected & responsible lifestyle brands through genuine and natural products, services & relationships to build a community that inspires a pride of association for all customers, partners & stakeholders. A realization of over 30 years of experience into various modern lifestyle business, the concept and company is backed by a team of dynamic & zealous professionals from the field of fashion & lifestyle retail.