Kingfisher Ultra Beer Launch

Hyderabad, May 08th, 2012: Kingfisher Ultra, the super-premium brand from the house of United Breweries Ltd. was launched today in Hyderabad. Ultra will be available in pack sizes of 650 ml bottle and 330 ml pint, priced at Rs. 120/- and Rs.60/- respectively (across the state). This international looking pack is unique with an embossed flint bottle, ring pull crown, gold metalized neck and front label.

This golden yellow colour, smooth, crisp & light beer is targeted at the discerning beer drinkers in India. It has a great after taste that leaves an everlasting impact.

Mr. Samar Singh Sheikhawat, Senior Vice President, Marketing, United Breweries Limited, said, “Kingfisher Ultra is an extremely important brand launch for us, we have provided the best in class in the category to our consumers with this offering, and are confident of replicating the success this brand has achieved in the other cities where it has already been launched”. He further added that “the emerging Indian consumer has evolved in his demands and with the increase in disposable income, today, demands the best.”

Kingfisher Ultra is also the only beer brand in the country currently to have a deep rooted association with ‘Fashion’. Kingfisher Ultra is the preferred partner to all the key Fashion weeks across the country and has enthralled the glitterati with the Kingfisher Ultra Lounges and Kingfisher Ultra After parties.

Taking this up a notch further, the brand has introduced a campaign called ‘Inspiring Fashion’. The campaign portrays uber cool, chic and fashionable youth high on fashion. New campaign not just highlights the association of the brand with fashion through spectacular visual display & stunning models, but also makes one aspire for the brand.

Addressing the media, Gurpreet Singh, General Manager – Marketing, United Breweries Limited, said, “We are excited about introducing Kingfisher ULTRA – its distinctive taste and unique packaging that the consumer can touch and feel has made it a much loved brand across the country and we are confident of winning the hearts of the consumers in the city of Nawabs.” He further added that the progressive state of Andhra Pradesh has tremendous potential for super premium brands and we remain committed to beer lovers in this region by offering Kingfisher Ultra – The Emperor of Good Times”.