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Vijay Rana introduces Aarti Vijay Gupta's New Collection
Vijay Rana introduces Aarti Vijay Gupta's new collection

Hyderabad, 02 June, 2012:Vijay Rana the renowned designer from Hyderabad today showcased an elite collection by Fashion Designer Aarti Vijay Gupta (AVG) at his studio in
Lumbini Amrutha Chambers, Shop No.4, Road no. 3, Banjara Hills. The splendid coJlection by AVG will now be exclusively available in Hyderabad at Vijay Rana Studio. The new
collection by Aarti Vijay Gupta upgrades her Indian & Western offering with the summer cool comfortable wear to suit the taste of discerning customer.

Aarti Vijay Gupta's collection featured immaculate cuts and intricate embroidery on outfits, inspired by the elegant Indian silhouette. Her Indian & Western collection comprises of well tailored Indian & Indo-western Suits (Kalidaars, Kurtis, Sarees and lehengas). The collection is delicate and feminine with a vibrant colour palate comprising strong hues and bright, bold shades. The use of zardosi chikankari, aari work, kantha etc, lends a regal look to the collection.

Speaking on the occasion designer Vijay Rana said "We are glad to showcase the brand new collection of Aarti Vijay Gupta at our studio. Our association with Aarti is a step to showcase the best fashionablc garments to the people of Hyderabad and create synergies to offer stylish yet comfortable designs to people. "

Vijay Rana studio specialized in Indian wear and also provides excellent western collection for the people to choose from. Vijay enjoys an excellent clientele amongst the high profile people & celebrities. The selective collections are specially designed to match the taste of their customers. His collection comprises of simple sarees, salwar suites etc depicting elegance & class.

Speaking on the occasion designer Aarti Vijay Gupta said, "This is our first step in Hyderabad and I am sure that with our association with Vijay Rana we are going to create a
niche in the Hyderabad fashion circuit. Our focus is to have a balanced mix of interesting silhouette with freshness involved ill the design ideology-be it in terms of getting
experimental with the colours, mix and match the fabrics to provide a refreshing collection. We believe in maintaining a modern approach towards recapitulating the good old texture development & embroidery techniques."

About Vijay Rana:

Vijay Rana is an upcoming designer who believes in diversity in garment designing. With strong experience in apparel industry he is also set to take the fashion industry by storm. He specializes in Indian wear and has a good understanding of aesthetics and designs.

With a standalone store in Banjara Hills and presence in famous fashion store he aspires to open stores in Hyderabad, Delhi & UK. He has been designing for several high profile people & enjoys fantastic clientele. His hard work and creativity has paved his way wide spread recognition. His designs are always dealing with amazing construction and mix of colours and fabrics. He provides a variety of choice and alternatives to his clients in both Indian & western wear. There is a sense of originality and a lot of creativity in his distinctive style, which is portrayed in his garments. His collections are popular as it presents Indian sensibilities with modern twists. His favorite hobby is to play cricket.

About Aarti Vijay Gupta:

AVG label is already a hit in the Indian fashion scene. It's her sense of aesthetics and eye for perfection that differentiates her from the rest of the fashion fraternity. Her label reflects her sensibility and love with which she paints her creation. Aartivijay Gupta launched her label in July 2009 and at present is name to watch out for in the fashion industry. Her label was already a hit at Kolkata fashion week SS"10 (9th - 13th 5ep'09) ,Dubai fashion week SS'10
(24th - 29th Oct'09) ,Bridal Asia Dubai (10th - 12th Feb '10),Dubai Fashion Week A/W '10 (3rd- 7th April '10) and India Premier London Fashion Week A/w '10( 10 th - 13th May '10) .Her first collection won the stamp of approval from none other than Ritu Kumar, who saw the collection at Kolkata fashion week and found it very refreshing. The first collection at Kolkata fashion week will be retailed at 30 exclusive "Fi" stores all over India, a result of corporate tie up. Aartivijay Gupta a NIFT Mumbai 2004 alumnii earlier created waves when she was among finalists for CIAE 3rdInternational Fashion Awards Nite held in Mumbai.

For more information contact:
Konnections:
Sarodhya Yadav, 9704319816

Vijay Rana, Lumbini Amrutha Chambers, Shop No.4, Road no. 3, Nagarjuna Circle, Banjara Hills, Hyderabad
Email Id:vijayrana91@yahoo.co.in
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