Asin Launches Fair and Lovely Expert Express

Asin launches the Fair & Lovely Expert Express in Hyderabad

Fair & Lovely Expert Express, an endeavor to help women get flawless fairness

New Fair & Lovely Advanced Multivitamin offers expert like fairness treatment

Hyderabad, June 25th, 2012: For the first time the women of Andra Pradesh have an opportunity to get an expert-like treatment on the go. Bollywood's reigning actress Asin Thottumkal, unveiled the Fair & Lovely Expert Express - at an enthralling event today at Park Hyatt, Hyderabad. Fair & Lovely Expert Express that tours Andhra Pradesh, Uttar Pradesh and Bihar till 25th July, 2012 will give women expert skincare advice.

Fair & Lovely Expert Express is a customized luxury bus that comprise of a specialized Skin Analysis Zone, Personalized Consultation Zone and a Fairness Treatment Zone where in Beauty Advisers will offer personalized advice and solutions. As part of the process, women will sign up for a skin analyzer test on completion of which their Fairness Report card along with their customized skin care regime would be given to them.

At the launch, Asin upon receiving her Fairness Reportcard she said, 'I have been a proud user of Fair & Lovely for years and am delighted to be associated with this brand. The New Fair & Lovely Advanced Multivitamin is not just a cream, its a fairness treatment and like most expert fairness treatments, it targets darkness causing problems on the face such as spots, dark circles, sun-tan, dullness and dark skin; giving you flawless cosmetic treatment like fairness everyday. I am sure every woman is simply going to love this product.'

Arun Srinivas, Vice President Skincare, Hindustan Unilever said, 'Fair & Lovely has enjoyed an extensive brand loyalty from consumers across the country and to cater to our discerning consumers, the New Fair & Lovely Advanced Multivitamin is our best skin lightening formulation ever. New Fair & Lovely Advanced Multivitamin is now much more than just a cream; it offers consumers the targeted action of expert fairness treatments. The Fair & Lovely Expert Express will offer the best skin advice to women across Andhra Pradesh, Uttar Pradesh and Bihar'.

Beyond Hyderabad, Fair & Lovely Expert Express will be touring Karim Nagar, Medak, Warangal, Khammam, Vishakapatnam, Guntur and Nalgonda in Andhra Pradesh; Patna, Muzzafarpur and Bhagalpur in Bihar and Jhansi, Lucknow, Kanpur, Agra, Aligarh, Meerut, Moradabad, Bareilly, Gorakhpur, Varanasi and Allahabad in Uttar Pradesh.

About Fair & Lovely:

Developed in 1975, Fair & Lovely is India's largest skincare brand. It has always delivered world class clinically & consumer tested & proven skin lightening technology to its consumers and the brand is continuously innovating to pioneer the development of cutting-edge fairness solutions. Today, 250 million consumers across the globe strongly connect with Fair & Lovely as their brand of choice.