GEF India releases 'Freedom Refined Sunflower Oil' in new packings

Gemini Edibles & Fats India Private Limited launches 1 liter PET bottle & 15 liter jar of Freedom Refined Sunflower Oil

Hyderabad 7th August 2012: Gemini Edibles & Fats India Private Limited (GEF India), a Hyderabad based edible oils & fats company, today announced the launch of 1 liter PET bottle and 15 liter HDPE jar of Freedom Refined Sunflower oil. These new SKUs are the latest addition to the Freedom Refined Sunflower Oils offering. Freedom Refined Sunflower Oil is currently available in various pack sizes: 500ml pouch, 1 liter pouch, 5 liter jar and 15 kg tin. The new SKUs were launched by Ms. Richa Pallod the famous Telugu cine star.

The new packs of Freedom Refined Sunflower oil have been especially designed keeping in mind the sociodemographic profile of Indian consumers. The 1 liter PET bottle has been introduced to suit the requirements of nuclear families that have low consumption of oil. Its sleek design makes the bottle easy to handle and store. An ideal choice for the present day woman; it saves time & eliminates spillage. The new 15 liter HDPE jar is designed to serve large families and food joints with high monthly oil consumption. The beautifully crafted & easy to store jar is an ideal choice for households and commercial establishments.

Freedom Refined Sunflower oil is clear, lite and low absorbing and has been fortified with Vitamins A & D. It is also rich in naturally occurring Vitamin E. Freedom Refined Sunflower oil is available across the states of Andhra Pradesh and Odisha. According to the Nielsen Retail Audit Data Q2 2012, Freedom Refined Sunflower Oil ranks as the number 2 brand by market share in AP and Odisha. This unprecedented success has been achieved within just two years of brand launch.

Speaking on the occasion Mr. Pradeep Chowdhry, Managing Director, GEF India said, “We are passionate about bringing innovation to the market that benefits our consumers. This zeal has helped us establish GEF India as a leading edible oils company within a short span of two years. This unprecedented success is attributed to our sound infrastructure, experienced management, superior product quality and aggressive marketing. We also have a state of the art refinery at Krishnapatnam which helps us implement strict quality & hygiene parameters.”

He said further, “Freedom Refined Sunflower Oil is an established & trustworthy brand. Going forward we plan to grow its market share in AP and Odisha and focus on explaining brand attributes and enhancing distribution network. We are committed to recognize the needs and aspirations of homemakers and seek to empower them with healthier and tastier cooking.”

Speaking on the occasion Mr. P Chandra Shekhara Reddy, Vice President - Sales & Marketing GEF India said “Freedom Refined Sunflower Oil has become the No. 2 brand in the Sunflower oil category in the state of Andhra Pradesh & Odisha. This achievement is a result of the highest level of quality which the brand provides and the emotional connect which the brand has been able to build with lakhs of consumers. We offer value for money and health benefits to our consumers and the brand stands for guilt-free eating. We are confident that with our strong distribution network and superior quality we will become the number one brand in sunflower oil category.”

About Gemini Edibles & Fats India Private Limited (GEF India)

GEF India is a professionally managed company and deals in a wide range of edible oils & fats like Sunflower oil, Palmolein oil, Vanaspati & a range of value added fats to meet the demands of domestic, commercial and industrial consumers. The company is headquartered in Hyderabad and has two plants in Andhra Pradesh; one in Krishnapatnam (near Nellore) and the other in Kakinada. GEF India has three brands; Freedom for Sunflower oil, First Klass for Palmolein oil & Vanaspati and GEF Magik Food Services for value added fats.

www.gefindia.com