• Car unveiled at Inorbit Mall, Hitech City and will be on display till September 9th 2012.
Hyderabad, September 8, 2012: Vodafone India Ltd., one of India’s leading Telecommunications service providers, today showcased the exact replica of Vodafone McLaren Mercedes racing car at Inorbit Mall, Hitech City in Hyderabad. The car, which is similar to the one driven by Vodafone McLaren Mercedes racing stars Lewis Hamilton and Jenson Button, was unveiled by Srinath Nalluri, Head Vodafone Business Services, Andhra Pradesh and will on display in the mall till September 9. The car was earlier showcased at DLF IT Park, Gachibowli, from 5-7 Sept, 2012
Speaking about the initiative, Mandeep Singh Bhatia, Business Head - Andhra Pradesh, Vodafone India said, "Leveraging our global association, we are proud to bring the exact replica of the Vodafone McLaren Mercedes racing car to our customers in Hyderabad. This is in line with our customer connect program where we are always on the lookout for avenues to create and provide a fun and differentiated experience for our customers. We expect that this initiative will provide an opportunity for the motor racing enthusiasts to get up close and personal with the car".
While the racing enthusiasts in Hyderabad are gearing up for the second season of the much awaited motor racing event to be held at Delhi, in October 2012, they get a chance to see and click pictures with the car during this weekend. The average speed of the Vodafone McLaren Mercedes racing car is 246km per hour, while it can attain a speed from 0 to 96 km in just 2.3 seconds.
International F1 champion Lewis Hamilton will be racing the Vodafone McLaren Mercedes car at Mumbai’s picturesque Marine Drive on Sunday, September 16, 2012.
Prior to the activity at the Inorbit Mall, Vodafone India had engaged with the corporate fraternity by showcasing the car at DLF IT Park, Gachibowli. Enterprises at these parks were given a chance to see and click pictures with the car.
Recently, Vodafone India, in order to make significant in-roads into the small and medium business community and to give then a platform for easier path of growth, announced the launch of second season of Vodafone Drive into the Big League. This initiative gives one lucky SME, the opportunity to take center stage with their logo on the Vodafone McLaren Mercedes cars at the 2ndIndian Grand Prix. The contest drew 270,000 responses from SMEs across India. One of the qualifying rounds for an entry into the Grand Finale will be held at Vizag in Andhra Pradesh on 12th September 2012.
The Technical specifications of the Vodafone McLaren Mercedes racing car are as under:
• 0 -96 kph in 2.3 seconds
• Average speed 246 kph
• 32 valve, 8 cylinder, 2.4I engine (the show car doesn’t carry an engine with it)
• Brake temperatures 300 - 1000 degrees C
• Drivers can experience up to 5Gs
• 2,500 gear changes per race
• Carbon fibre composite body
• Car and driver together weigh 640kg
About Vodafone India:
Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when itspredecessor Hutchison Telecom acquired the cellular license for Mumbai. The company with revenues ofover INR 32,000 crores has operations across the country with around 155 million customers. VodafoneIndia has firmly established a strong position within the Vodafone Group too, making it the largestsubscriber base globally. This journey is a strong testimony of Vodafone’s success in a highly competitiveand price sensitive market.
At the Global ET Telecom Awards 2012, Vodafone India received the award for Value Services -Rural Innovation Category'. Vodafone India has been awarded the 'Best Marketing Company for 2011’ in a survey conducted by a leading financial daily. The company received the 'Most Admired Telecom Operator' and 'Best 3G Operator' awards at the recent Telecom Operator Awards 2012. Vodafone Business Services received the “Best Enterprise Service Provider” at the Frost & Sullivan Awards 2012. The company has also received the globally recognized prestigious ‘Product of the Year 2012’ consumer award for Vodafone Apps Store in the Mobile Services Category. In another survey conducted by Nielsen, Vodafone India was the only telecom player in the Top 10 'Most Exciting Youth Brands' in India.
At Vodafone, sustainability is an integral part of the company’s mission and strategy, shaping the conduct of business every day. Vodafone India, in line with its group philosophy has released the Corporate Sustainability Report for India - Footprints 2010-11. To view the online version of the report, please visit www.vodafone.in. Vodafone India has been awarded the prestigious “Golden Peacock Award” for corporate social responsibility for 2012.
Vodafone Group is one of the world's largest mobile communications companies with over 406 million customers as on June 30, 2012. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide. For more information, please visit www.vodafone.com.
For more information, contact:
Mansi Tiwari I Vodafone India Venkat Palivela (Adfactors PR)
+ 91 9819818462 I [email protected]
+ 91 9441234562 I [email protected]