Kingfisher Premium – The Great Indian Octoberfest 2012, Hyderabad (Day 3)

The Great Indian Octoberfest entered day 3 as Popular bands like Raghu Dixit, Papon & East India Company, Lost Stories and an ensemble of DJ’s & bands left crowds yearning for more

~ It was raining rock, fusion, house and oodles of beer in Hyderabad on Day 3 ~

Hyderabad, October 7, 2012: Kingfisher Premium - The Great Indian Octoberfest brought together an amazing selection of Indian rock bands, classic pop groups and the best of folk artists to provide a sensational end to the weekend. A musically charged up evening along with free flowing beer, finger-licking food, eclectic shopping at the bohemian flea market and an arena of fun competitive games took the excitement levels to a fever pitch on the last day of the fest.

An impressive line-up of bands and artists - Lost Stories, Popan & East India Co., Agam and more enthralled a packed audience on the last day. The evening reached a frenzy as contemporary folk king; Raghu Dixit took to stage and enjoyed a captive audience.

The Great Indian Octoberfest across the three days saw an impressive line-up of over 30 bands and artists such as Lost Stories, Popan & East India Co., Agam, Hari and Sukhmani and many more. The city which was high on beer and music saw over 6000 liters of beer guzzled and an attendance by over 7000 people.

Undeniably, the highlight of Kingfisher Premium Great Indian Octoberfest was the continuous flow of Kingfisher beer straight from the breweries to the stalls. Thousands of people swung to the music. To help match peoples favorite beer to their favourite foods, a large section of the venue was dedicated to mouth watering delicacies. The stalls offered a vast menu encompassing spicy Indian and flavorful Continental cuisines.

People cruised from stall to stall seeking out small treasures at the vibrant flea market. From clothes, bags, jewellery, accessories to antiques, furniture and memorabilia, the little kiosks had something for everyone. A host of cutting edge artists from around the country combined technique; style and art, while displaying their talents live at the art centre. Large groups of friends and families teamed up to play interactive beer games at the gaming zone and participate in a variety of fun competitions.

Inspired by the Munich's big annual beer shindig, Kingfisher Premium introduced The Great Indian Octoberfest in Bangalore in 2005. As a prelude to the Bangalore edition, the Hyderabad fest for sure is living upto a promise to be a destination of its kind with Live music, great food, non-stop fun and plenty of Good Times.

About Kingfisher Premium:
Kingfisher Premium is a flagship brand from The United Breweries Group. It is a lifestyle brand associated with fun, style, fashion and sports. The brand has won many international awards for its brew, packaging and advertising. Currently available in over 50 countries, Kingfisher owns the most glamorous property 'Kingfisher Swimsuit Calendar". Introduced in 2003, the 'Kingfisher Swimsuit Special' became a pioneer of sorts in India and led the path for many such concepts to follow. In addition to this, Kingfisher has been associated with various Fashion festivals in India as the "Good Times Partner" to the FDCI sponsored Fashion Week in Delhi, India Couture Week, Men's Fashion Week, Lakme Fashion Week and a host of many other City based fashion weeks.

Kingfisher is also associated with the prestigious Kingfisher Derby amongst a host of other properties like the Kingfisher East Bengal Football team, the official refresher of the Mumbai Marathon, Delhi Half Marathon and the Bangalore World 10K. In the past Kingfisher has, had brand ambassadors such as Andrew Flintoff, Michael Vaughan, Ajay Jadeja and Sourav Ganguly. Kingfisher Premium is partner to the Force India Formula 1 Team. Kingfisher Premium is also the Good Times Partner of 5 IPL Teams - Royal Challengers Bangalore, Deccan Chargers, Rajasthan Royals, Mumbai Indians and Delhi Dare Devils.

In music, Kingfisher owns the coveted "The Great Indian October Fest" which is India's biggest festival, attracting footfalls in excess of 65000 in 2010. Other popular initiatives include Kingfisher Voice of Goa Kingfisher Salsa Congress and Kingfisher Livewire.

Kingfisher’s Association with Music:
Kingfisher has had a long standing association with Music. Since 2005, Kingfisher has extended the spirit of the German Oktoberfest to the city of Bangalore calling it Kingfisher ‘The Great Indian Octoberfest’ (Kingfisher TGIOF). With footfalls in excess of 65000 and beer sales in excess of 20000 liters, Kingfisher The Great Indian Octoberfest is touted to be the biggest music cum beer fest in India. The spirit of Octoberfest was also carried out to the city of Delhi where it got the name ‘The Kingfisher Rocktoberfest’- a 3 day festival which showcases the best of rock bands from across the country. Kingfisher also has been conducting a unique music festival that happened across pubs. ‘The Kingfisher Premium Pubrockfest’ saw as many as 75 gigs across 16 cities within the country. Being a true testament to promoting local artistic talent Kingfisher has been a part of some of the biggest regional talent hunts across the country. Events ranging from ‘Kingfisher Voice of Goa’ to ‘Kingfisher Kerala Rocks’ each catered to the aspiring raw talents within its region, proving a launch pad and a landmark event in Indian pop culture. Another step forward in the world of music and dance is ‘The Kingfisher Salsa Congress’. A first of its kind in the region, Kingfisher Salsa Congress is one of the largest salsa festivals in the country. Kingfisher Premium has been instrumental in introducing Indian audience to some of the most prominent DJ’s from across the globe including Worlds No 1. DJ Tiesto. The brand has also extended itself by being an associate with an iconic event named ‘The Sunburn festival’ which features the likes of Armin Van Burren, along with a few other best known DJ’s from across the world. Kingfisher Metal events in the past years have seen the likes of Sepultura, Textures & AmonAmarth to name a few.

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