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Rashmi Bansal's Follow Every Rainbow Book Launch

Hyderabad 7th March 2013: Best-selling author of books on entrepreneurship like Stay Hungry Stay Foolish, Connect the Dots, I Have a Dream and Poor Little Rich Slum, Rashmi Bansal's latest book titled "FOLLOW EVERY RAINBOW" was launched today.
Follow Every Rainbow is a very motivating and empowering non- fiction book, written in a very relatable, accessible and intimate style about the inspiring stories of 25 women entrepreneurs whose gentle touch created strong business.

The stories are about all these women who followed their dreams, their passions and made them a living reality- The Lakshmis who brought wealth and prosperity to the home, the Durgas whose circumstances forced them to fight for survival, the Sarawatis, who were driven by an idea, ahead of its time.

Categorized under the Genre of Non-fiction the Release Type is Original, priced at Rs 175 it features a Binding Paperback. Imprinted by Westland Ltd it runs with a Page Extent of 392 pp.

About The Book- Meena Bindra did it. Jasu Shilpi did it. Nina Lekhi did it. Follow Every Rainbow is the story of twenty-five enterprising women who took up a challenge. They raised a family as well as a company, with love, laugher and patience. Managing multiple equations - never giving in or giving up. These stories say one thing, loud and clear. Women think and act differently than men, but they can be just as successful. What 'success' means, is something only you can decide.

About The Author- Rashmi Bansal is a writer, entrepreneur and a youth expert. She is the author of four bestselling books on entrepreneurship - Stay Hungry Stay Foolish, Connect the Dots, I Have a Dream, and Poor Little Rich Slum. Her books have sold over half a million copies and been translated into 10 languages. Rashmi is the co-founder and editor of JAM (Just Another Magazine). She writes extensively on youth, careers and entrepreneurship on her blog Youth Curry. Rashmi is a popular guest speaker at reputed business schools in India and the US. She mentors numerous young entrepreneurs and also conducts motivational talks and youth insight seminars for corporates. An economics graduate from Sophia College, Mumbai and an MBA from IIM Ahmedabad, she lives in Mumbai.

About Westland Limited:
WESTLAND LIMITED is a subsidiary of Trent Limited, the retail arm of the Tata group, the largest diversified industrial group in India. The group includes EastWest Books and Tranquebar Press.

They publish literary as well as commercial fiction and non-fiction, and are engaged in both the publishing and distribution of books. After more than 50 years of experience in import and distribution of major academic and English language trade publications from all over the world, Westland's focus has shifted to publishing in the last few years. Today, Westland is the fifth-largest English-language trade publisher in India and has published a host of bestsellers, including Amish Tripathi's Immortals of Meluha and The Secret of the Nagas, which have together already sold over 5,50,000 copies, and Ashwin Sanghi's The Rozabal Line and Chanakya's Chant, whose count so far stands at l,50,000copies sold.

ABOUT TIE STREE SHAKTI (TSS): Spearheaded by a power panel of accomplished and successful enterprising women- TiE Stree Shakti (TSS), a movement that aims to connect and enable enterprising women from different socio-economic strata through a series of on-ground focus activities that are driven by TiE's core philosophy of mentoring, education, inspiration and networking. TiE Stree Shakti was conceived and launched by TiE Mumbai in collaboration with various TiE chapters, in 2009, and is committed to celebrate & enable these 'Inspiring Women Entrepreneurs in India'.

Rashmi Bansal - profile
Ms. Rashmi Bansal is a writer, entrepreneur and youth expert.
She is the author of four bestselling books on entrepreneurship which have sold over half a million copies and been translated into 10 languages.

'Stay Hungry Stay Foolish' (www.stayhungrvbook.com) features the stories of 25 MBAs who left lucrative jobs to follow the rough road of entrepreneurship. The book created a new record in Indian publishing by selling over 300,000 copies.
Rashmi's second book, 'Connect the Dots' (www.connectthedots.in) focuses on non-MBA entrepreneurs. It has also been a bestseller, selling over 100,000 copies.

Her third book 'I Have a Dream' (www.ihaveadreambook.in) on social entrepreneurs was the no 1 non-fiction title in India in 2011, as per A C Nielsen retail Bookscan.

Her fourth book 'Poor Little Rich Slum' co-authored with Deepak Gandhi released in June 2012. The book focuses on the spirit of enterprise in Mumbai's Dharavi slum.

Rashmi is also co-founder and editor of JAM, India's leading youth magazine (www.jammaq.com). JAM magazine has a unique model of campus reporters in 500 colleges across India and is an institution which nurtures talent and provides guidance to the student community.

Rashmi writes one of India's most popular blogs -
Youthcurry (http://vouthcurrv.bloqspot.com). The focus of her articles is youth, careers and entrepreneurship.

Rashmi is a guest speaker at various business schools of repute including IIM Ahmedabad, IIM Bangalore, ISB, S P Jain among others and mentors numerous students and young entrepreneurs. She also conducts motivational talks and youth insight seminars for corporates.

Rashmi is a columnist on popular Indian news portal Rediff.com and a regular contributor to India's largest selling business magazine - Businessworld, where her articles generate a lot of interest and debate.
She has also been Consulting Editor with business news channel Bloomberg UTV where she hosted India's first call-in show on careers 'Stay Hungry'.

Rashmi is a consultant for international youth research agencies such as The Futures Company (a division of WPP, London) and Flamingo Research (Singapore).

Rashmi is an economics graduate from Sophia College, Mumbai and an MBA from IIM Ahmedabad. She is based in Mumbai.

Her contact email id is [email protected]
You can follow her on www.twitter.com/rashmibansal and www.facebook.com/rashmibansal
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