Coupon Launches Kool Kids Fashion Icon With Talented Tollywood Star Priyadarshini

Coupon, India's Favourite and Hyderabad's Largest Discount Mall unveils the first ever, KOOL KIDS FASHION ICON talent contest & fashion show today. The unveiling was done by cine star Priyadarshini and Mr. Shyam Prasad, Director, Operations. The Kool Kids Fashion Icon (KKFI) is the first of its kind fashion show & talent contest where kids will be trained, taught and judged on various parameters to determine their star quotient.

The KKFI registrations are now open, inviting all kids to enrol in the program. This would be followed by selections, semi-finals and the finale on 31st August 2013. The winners are entitled to prizes and gifts worth Rs. 50,000/-!!

Coupon is one of the strongest organized retail player in the kids category. Being Hyderabad's best known and largest discount mall, Coupon offers more than 50 brands in kids wear, stationary and toys at 10% to 70% OFF all 365 days a year. Coupon offers the largest collections, variety and styles for boys and girls, ages 3 to 12 years.

Ms.Priyadarshini said at the launch ",I am happy to associate with Coupon and the KKFI for this first time ever mega program. In my line of work I see many talented kids and am happy that Coupon is now offering them a platform to showcase their talent. Kids with a potential can now flaunt their style with the great merchandise available from Coupon".

Mr. Shyam Prasad, Director Operations, Coupon said " Coupon is the largest organized player, offering branded wear to kids in the age group of 3-12 years. We offer more than 50 brands, always at offer prices and great value deals and discounts. As we are closely associated with the kids, we would like to encourage those who have style and attitude and offer them a platform where they can show their potential to the world. Therefore we are happy to present the Kool Kids Fashion Icon, for the first time ever!"

About Coupon;
Coupon is the retail arm of Prateek Apparels; Bangalore based apparel & Retail Company. It is one of the largest discount players in the country. There are total 13 company owned malls owned by Coupon offering more than 200 popular, national and international brands at 10% to 70% discount all 365 days a year. With 4 Discount Malls in Bangalore, 4 in Hyderabad 3 in Chhattisgarh, 1 in Faridabad and 1 in Calicut, Coupon offers more than 3 Lakh sqft of a shopping experience.

Coupon is one of the largest organized retail players in kids wear, catering to kids in the age group of 3 to 12 years. The kid's category contributes approximately 18% to 20% to the overall turnover.