Sakhi Fashions Special New Collection Launch (Feb. 2014)

Sakhi is giving you more reason to celebrate this season, by launching a special new collection. Glamorous models will walk the red carpet and set the tone of high fashion. Welcome the festive spirit in Sakhi's new collection that combines inimitable design with superior fabric to deliver exemplary style for the woman of today. Interesting interplay of colours has always been Sakhi's forte and the new collection boasts of exuberant flowing fabrics in brilliant colours like pastel pinks, golden yellow, warm blue, golden orange and much more. The collection is an effortless embodiment of elegance, featuring a variety of exclusive designs served on an extensive platter of creations.

Sakhi's new collection boasts of elegant designs that are an impeccable blend of extravagant fabrics in vibrant hues in a concept that is truly Sakhi. Mother daughter designer duo Chandra and Neeta of Sakhi were inspired by the strong Modern Indian Woman, who plays numerous roles and yet is rooted to her own identity - "Hyderabad is always one step ahead when it comes to fashion and style and the glorious city of Minarets never fails to inspire us. We wanted the saree to stay relevant for years to come. At Sakhi we are constantly trying to innovate and experiment with the saree, at the same time keep the classic aesthetics and wondrous craft alive, the colour pallet and choice of fabric are inspired by summer."

A special treat for craft connoisseur are Kalamkari- the fine art of hand painting using vegetable dyes, Cut work- a Sakhi specialty is an art form involving delicate lace-like embroidery, the age old craft of Hand Block Printing technique using incised wooden blocks, numerous Hand embroidery techniques that can transform a somber fabric into an timeless classic and a range of pure Handloom silks, Sakhi is striving to revive the almost extinct handloom weaver community, experience the history and intricacies of these true treasures of India.

To celebrate 5 years of Sakhi at Hyderabad, the store is also launching an innovative 'Shopaholic SALE' where the customer has the freedom to choose what discount she likes to buy the products. For the upcoming wedding seasons, Sakhi has also brought in a lot of carefully picked Handloom sarees of finest quality in Kanchi/ Uppada/ Silk directly from the weaver community.

Stop by Sakhi boutique to be part of the fashion launch and the upcoming SALE on 11th Feb 2014 (Tuesday) at 11:00 am. Sakhi Boutiques: # 1428, Road no 12, Banjara Hills, Hyderabad. Ph: 040-40045550

Sakhi is a niche boutique run by a mother-daughter duo, Chandra and Neeta. Sakhi's first exclusive boutique was established in August, 2005. Over the years, Sakhi has built a loyal clientele that is passionate about the uniqueness of its collections. We at Sakhi have perfected the art of combining traditional fabrics and craftsmanship with contemporary themes to create an ensemble that embodies the values of the modern Indian woman.

The exclusivity of Sakhi's creations is displayed through a mix and match of fabrics in the garment. Korvai sarees have a body made of pure handloom cotton with a pure silk border. This merger of different base fabrics is regarded as a path-breaking event in the handloom weaving industry. The 'partly pallu' is a 'concept saree' with the pleats, pallu and blouse in contrast to the rest of the saree. On the other hand, the 'rising concept' saree is diagonally divided and shows a gradual play of colour when draped.

Always a step ahead of trends in the niche boutique space, Sakhi has launched its exclusive online store, www.sakhifashions.com. to keep pace with the rapid growth of e-commerce in India. This online store has enabled Sakhi in broadening its client base by traversing boundaries with ease. In the short span of its operation in cyberspace, Sakhi has enthused customers from key geographies like the United States of America, the United Kingdom, Singapore, Hong Kong, Sri Lanka and Malaysia, to name a few.

It is Sakhi's ability to translate the boutique experience through the online medium that makes sakhifashions.com a popular destination for the new-age woman.