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Ankit Fadia's 'Social' Book Launch



Ankit Fadia launches 'SOCIAL: 50 Ways to Improve Your Professional Life' published by Penguin India

"While making Hyderabad completely Wi-Fi has a lot of positives like an increase in productivity, efficiency and ease of Internet access for all, it is important that the government takes proper security measures like identification verification through SMS, maintenance of user logs and others."

Hyderabad, July 30, 2014: Ankit Fadia, renowned Author, TV Show Host, Consultant to Companies and Governments and trainer on Ethical Hacking, expands his expertise beyond computers and digital devices in his 16th book 'SOCIAL; 50 Ways to Improve Your Professional Life'.

A must read in today's highly competitive world, SOCIAL puts one on path from being an employee to a personal brand. He gives away simple technology tips, Internet apps and social advice on how you can enhance your professional life. Within a week of its launch announcement the book, it has already reached the #1 ranking on Amazon India (Internet and web Category).

The timing of the book launch coincides with the decision of the Government of India to create 100 smart cities across India and provide Internet connectivity to remote rural areas. This will attract more companies and investments, enable high speed internet access to boost education sector and thereby generate employment opportunities and overall increase productive and efficiency,

However, concerns are already being raised on many fronts - security, cybercrimes, spoofing/spamming, cyber trolls, net banking frauds, fake identification or identity theft to name a few. This gets more complicated with emergence of open WiFi zones at offices, Free Wi-Fi Cities, malls, coffee shops and even traffic signals, where hacking is rampant. Access to e-governance programmes in such zones, especially through smart phones, makes Indians gullible to fifth dimension of warfare - from cyberspace.

Anecdotal data evidence shows in just four months of this year 6700 Indian sites were attacked and over 50 Lakh computers hijacked by botnet armies - which might just be tip of iceberg. Majority of critical computer controlled systems like power stations and grids, dams, oil and gas pipelines, steel plants are all vulnerable to cyber Attacks. Over 900 crores have been lost in Nigerian scams alone.

According to the Government of India, there will be a demand of 4.7 lakh cyber security professionals by 2015 for protection of IT infrastructure within country and serve export markets. Unfortunately, there are very few colleges in India that offer any courses on Cyber Security. Ankit Fadia was one of the first in the country to offer an Ethical Hacking Certification course called Ankit Fadia Certified Ethical Hacker (AFCEH) course which has trained 20,000+ people in the last 7 years. SOCIAL offers practical solutions derived from these fast changing internet landscape.

Addressing the launch at the IT Hub of India-Hyderabad, Ankit Fadia said, "SOCIAL: 50 Ways to Improve Your Professional Life, shows people how to leverage Technology, Internet and Mobile apps to improve their performance. In this age of interconnected devices, always on Internet connections and social platforms, SOCIAL contains useful tips, apps, tools and social advice that are must have for every professional and entrepreneur. Tips also include making an elevator pitch, getting more out of conferences, explaining complicated data clearly, obtaining more followers on social media and other invaluable advice."

Ankit has lot of attachement to the city of Hyderabad where he has done lot work in the past. He keeps coming to city often on his professional work.

When drawn his attention on the safety of Wi-Fi cities, which Hyderabad emerging to become one he said "While making Hyderabad completely Wi-Fi has a lot of positives like an increase in productivity, efficiency and ease of Internet access for all, it is important that the government takes proper security measures like identification verification through SMS, maintenance of user logs and others."

Ankit wrote his first book at the tender age of 14. A Stanford University graduate, his previous book FASTER: 100 ways to improve your digital life was #1 bestseller on Amazon India. The 29-year-old tech junkie who has hosted popular shows like MTV What the Hack and Geek on the Loose for PING Networks, he is a regular consultant with various governments, trains police departments across India on Cyber Crime issues. He has delivered more than 1000 talks in 25+ countries, trained over 20,000 professionals in Ethical Hacking and has been recognized by the World Economic Forum as a Global Shaper.

SOCIAL: 50 Ways to Improve Your Professional Life is published by Penguin India, costs Rs. 250 and can be purchased from e-commerce sites like Amazon and Flipkart besides leading bookstores like Oxford, Crossword, Landmark and Odyssey among others.

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