Pro Kabaddi League 2016 Press Meet

Star Sports Pro Kabaddi signs actor Rana Daggubati as its brand ambassador

~ The 'Bahubali' star, with pan-India popularity to be the face of season three of the League which begins on January 30* in Vizag ~

Its first two editions witnessed celebrities across various fields come out and cheer, and now, Star Sports Pro Kabaddiis all set to kick-start Season 3 with one of the nation's heart throbs as one of its brand ambassadors. Rana Daggubati, Telugu actor, and the lead of one of Indian cinema's biggest hits Bahubali will lend his glamour to the League, which begins at Vizag on January 30, 2016.

Daggubati is not only a sensation in the South, particularly the Telugu film industry, but is now also a popular face in Bollywood thanks to a spate of hit films in the past five years. The new face of Star Sports Pro Kabaddi will promote the sport and league across mediums to millions of kabaddi enthusiasts, especially in Andhra Pradesh and Telangana where the league is a big hit and has a very deep and widespread fan support for the local team and their Kabaddi heroes.

With less than 10 days to go for the third edition of the Star Sports Pro Kabaddi to begin, Sanjay Gupta, COO, Star India said, “The first two seasonsof the league saw an overwhelming response from TV viewers, stadium spectators and sports enthusiasts. With season 3 we will scale up our reach and keep raising the league's value for viewers, players and franchises through high-end production, marketing, communication and grassroots programme. The fact that Kabaddi is now the country's second most viewed sport, second only to cricket, brings us great pride. There is a growing passion for the sport and this success helps us in our goal of encouraging sporting talent and nurturing heroes. One of our brand ambassadors for Season 3, Rana Daggubati, lends his bold, powerful image to Star Sports Pro Kabaddi for Season 3. With his pan-India popularity, we hope the association will aid our goal of fostering a multi-sport culture in the country."

Excited about his new role, Rana Daggubati said, “I am extremely happy to be associated with Star Sports Pro Kabaddi. For me Kabaddi has always been a fun sport growing up and excited that Star India has pushed the envelope in promoting the sport and making it even more popular in this new format. I'm particularly excited to meet the amazingly talented players as I am also their fan. This will be a great experience!"