Nitin’s new film ‘Ishq’ under Vikram Kumar’s direction was launched today morning (December 16th, 2010) at the production office in Hyderabad. While Multi-dimension Entertainments Pvt Ltd., is the presenter of this film, M Vikram Gaud is going to produce this film under Sreshta Media Pvt Ltd., as Production No. 1. Distributor Ram Mohan Rao tapped the clap board for the muhurat shot on Nitin, while Sadanand Gaud switched on the camera and JD Chakravarthy directed the first shot.
Later speaking to the media director Vikram Kumar said, “The title ‘Ishq’ indicates that the film is based on love subject. Although it is a romantic film, it’s going to be filmed in a different angle. Famous cinematographer PC Sreeram will work for this project. Nitin’s characterization is sure to attract the youth. A new face will be introduced as the heroine. The movie will be made with all required elements the movie goer expects.”
The shooting will be held at a stretch until it is completed and the movie will be released during summer vacation.
Chintalapudi Ramana writes the dialogues, PC Sreeram handles the camera and Aravind Krishna composes the tunes.