With Nithin and Nitya Menon as lead pair the film ‘Ishq’ is being crafted by director Vikram Kumar of ’13 B’ fame. According to director this is a beautiful love story of a young couple which he is trying to portray on screen in a different angle. He opined that Nithin’s characterization will be the highlight of the film and Nitya too would capture the young hearts once again through this flick. The unit had recently shot some key scenes in Goa and the next shooting schedule will take place in Hyderabad shortly.

M Vikram Gaud is producing ‘Ishq’ with music by Anand Shankar, camera by P C Sriram and editing by Srikar Prasad.