Dasari creates sensation by buying Allu Arjun’s film for Rs 23 crs Added on Feb 16, 2012 Many interesting and surprising things happen in the film industry and here is one such thing that would make your eye-brows raise. As per the film nagar sources, Dasari Narayana Rao has bought the AP distribution rights of the hot project Allu Arjun-Trivikram film for an enormous amount of Rs 23 crores and created sensation. This is said to be the highest figure so far among Allu Arjun’s films. This untitled film starring Allu Arjun and Ileana as romantic pair is being produced by Radhakrishna and presented by DVV Danayya of Universal Media banner. Dasari Narayana Rao will release this film under his banner Siri Media. One can predict the range of success if a person like Dasari Narayana Rao decided to buy this film's rights for such a huge amount.