V4 - Not just for mega family, to encourage new talent, Allu Aravind
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V4 - Launched to launch new talent, Allu Aravind

Geetha Arts banner has introduced many new directors and artists to Telugu film industry. Geetha Arts has always been in forefront to encourage new talents. The production house has raised step by step and became one of the top production houses in Tollywood. It is known for producing huge films with budget limitations. Now, the production house’s head Allu Aravind has decided to produce medium budget films as well and therefore established an affiliated company GA2 and given the production responsibility to Bunny Vasu. It has delivered a super hit film like ‘Bhale Bhale Magadivoi’. Later, the production house has started two film with Tollywood’s rock star Vijay Devarakonda as hero. Now, the producers have taken another step and established a new production house V4 joining successful, young and talented producers like Vamsi, Pramod, Vikky and Gnanavel Raja as partners.

On this occasion, Allu Aravind said, “The goal of the film is to entertain audience irrespective of genre. Thousands of people keep their heart and soul just to engage audience for two and half hour. The trend is different when we started producing films under Geetha Arts banner. The present youngsters’ mind-set is different. We brought impressive film till date and introduced many new talents. But, most of them were our family members. Recently, what we have observed is that audience are showing much interest on concept based films. Once, Bunny Vasu and I have discussed that even though youth are showing interest on concept films, Telugu people are not making such films. V4 is the stepping stone for that idea. Vamsi, Pramod, Vikky and Gnanavel Raja came forward to encourage concept based films. We have given the responsibility to Bunny Vasu. The point to be remembered is, not only with our family members, if anyone come up with a good concept, we are ready to produce it.”