Production house Indian Films has zeroed in on item girl-turned-heroine Mumaith Khan as the leading lady for its latest film. The film, directed by Cherukuri Sambasiva Rao, was launched recently in the city. The film’s regular shooting will begin by the end of this month, producer P. Srinivas Choudary said. Mumaith Khan, who has so far played the role of a heroic leading lady in her previous films, will be seen for the first time portraying the role of a very simple girl- next-door kind of role. The film has music by Krishna Sai.