Poornodaya Movie Creations, the production house started by Edida Nageswara Rao in 1979 has successfully completed 30 years. This production house has come up with some classic films with good production values that won many state and national awards. The movies include Siri Siri Muvva, Shankarabharanam, Sagara Sangamam, Swathi Muthyam, Swayamkrushi etc. All the above mentioned movies were directed by Dr K Viswanath, the most acclaimed director in Tollywood. This apart, films like Sitara, Seethakoka Chiluka and Thayaramma Bangarayya are also noteworthy.
On the occasion of completing 3 decades of this banner, a ceremony will be organized at Ravindra Bharati on 14th July by Sangam Academy to honour the producer Edida Nageswara Rao with Life Time Achievement award. On the same function a book Cine Poornodayam on films produced by Edida Nageswara Rao written by journalist Pulagam Chinnarayana will be released.