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India’s Biggest Hyderabad Kids Fair-2021 to kick off on 24th December

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Hyderabad, December 15, 2021..... India’s Biggest “Hyderabad Kids Fair-2021” is back and is all set to go live after a gap of two years (there was a break in 2020) in a physical form from 24th December. It will be held at HITEX, Madhapur from December 24 to 26th.

This time it has gone bigger, bigger than the biggest ever. More than 150 exhibitors are participating, not just from the city but from all over India.

Some of the top exhibitors in the 14th edition include:

BYJUS, the biggest start up in the Indian education technology (ed-tech) space, by far; FabieBaby, Dubai based premium baby care brand which is foraying into the Indian market Spark Studio offers the best online extracurricular training & certification programs for kids aged 5 to 15; Instrucko, one-to-one language learning platform; Pallavi Group of Schools, A well-known chain of schools; Nestle, the world’s largest food and beverages company with over 2000 brands and Taught Academy, an online global academy for extracurricular activities designed to explore & build child's passion; Stem Learning, the provider of Mini Science Centre setups for schools in India and others.

Nearly two years into the pandemic, Omicron looming large now, children around the world are facing a devastating new normal. Parents too are devastated. There’s an added challenge of keeping kids calm — and occupied — during the unexpected break. Hyderabad Kids Fair 2021 will offer many interesting new age products for new normal life to engage kids, added Mr. Srikanth T.G., Business Head, HITEX. We have hosted 2000 plus events since our inception in the year 2003, he said. Hyderabad Kids fair has five elements—Edutainment, Games, Knowledge, Health and Nutrition, he added.

Mr. Manoj Kankane, Founder & CEO, Fabie Baby, Dubai based brand said Fabie Baby is a made in and tested in UAE product that is foraying into the Indian market. The brand will be launched nationally in Hyderabad at Hyderabad Kids Fair 2021.

The reason why we chose Hyderabad is that nearly 70 to 80% of the Indian population who live in the UAE are from South India. The other reason for choosing Hyderabad is, it is home to the biggest chains of pharmacies such as Apollo Pharmacy and MedPlus. Hence, there is a connection. Nearly 2.7 crore babies are born in India every year. 9% of India’s total population is in the age bracket of 0 to 4years. As Dubai’s gold is known for purity, so is our Fabulous Baby(Fabie Baby) range of products known for purity, compliance, safety and stringent quality, he said. It will be the first-ever Dubai based brand in India.

Ms.Swathi Vasireddy, founder of Giggle Mug said there will be a lot of engaging activities for kids such as escape route, kids run, science exhibition and obstacles course.

There will be an ISRO Bus Exhibition. It is a Space on Wheels, a mobile exhibition unit of the Indian Space Research Organisation (ISRO), with a hope to inspire schoolchildren to learn more about the Indian space programme. Space on Wheels is arranged inside a bus and features scale models of ISRO launch vehicles, satellites, space applications, and the launch pads at the Satish Dhawan Space Centre, Sriharikota. The bus will introduce space-related activities to students not exposed to them, she added.

Ravi Kabra, Co-Founder and CEO of Skippi Ice Pops, a participant of the Indian version of Shark Tank, an American business reality television series said they will showcase and sell India’s first and the only Ice pops Brand. The product made from patented technology was introduced during the pandemic in April 2021.

It has sold more than 5 lakh Ice Pops, has drawn plans to go national by 2022. Their start-up Kabra Global Products is one of the contestants from Hyderabad in the Shark Tank India reality show that is going to air from December 20 on Sony.

Mr M. Ravi Kiran, HCOO, Care Hospitals said that Care with 12 beds and 2200 beds is foraying into the Mother and Child segment. Ms. Shailaja Shetty of My Prints Casting & Photography announced that they are expanding their 3D Casting and other services to all major cities in India. Mr. Shubham Jain of Printz on Canvas among various services he highlighted Art Restoration services and commercialization of drawings and artworks done by amateurs. Ms. Sulakshana of We-Hub incubated Startup called Shushu Babies said access to natural products should not be a privilege but should be a basic right’. She spoke about green parenting.

Hyderabad Kids' Fair is a biannual flagship event organized by HITEX. It features non-stop entertainment with an extravaganza of games, hands-on learning, interactive sessions, fashion, exciting rides, art & crafts, role-plays, inspiring competitions, prizes & gifts, yummy food and many more fun-filled activities.

The Fair's environment promotes creativity, positive thinking, self-esteem and confidence for the kids. Though kids' entertainment is at the centre of it all, other areas of interest include learning, healthcare, nutrition, sports and scientific exposition.

25,000+ Visitor Footfall has been registered in each edition.

The statistics reveal that there are 12 lakh, school-going kids, in Hyderabad. Over 25% of the population is kids under 14 years. INR 55 crore market is estimated to be kids’ sports goods and accessories.  

Updated on December 16, 2021