The audio of S.V.Krishna Reddy's Maayaajalam starring Srikanth and Deepa (earlier known as Poonam Kaur) was launched at a glittering show hosted at Shilpa Kala Vedika on April 16th. The evening saw the entire unit of the film having a gala time. Jagapathi Babu was also present on the occasion.

The first cassette was released and presented to Nava Bharat Chowdary. K. Raghavendra Rao, Paruchuri Venkateswara Rao, K.C. Sekhara Babu, Tammareddy Bharadwaja, C. Kalyan, Arjuna Raju, Deepa and Kamna Jetmalani, the guests for the evening, each released individual songs from the film's album. The music by S.V.Krishna Reddy is being marketed by Maruthi music. Two new singers Samkeerthi and Koundilya are being introduced with this movie album.

The function, hosted by Gayatri Bhargavi, saw Navaneet Kaur, Tanu Roy, Ankita and Abhinaya Sri wooing the crowds with their dance performances while a performance by Anand where he imitated musical instruments using his mouth was very entertaining.

Speaking on the occasion S.V.Krishna Reddy said that the audio sales proceeds will be donated to charity. He also requested people not to encourage illegal online streaming. In tune with S.V.Krishna Reddy was producer Venkat who chose the occasion to donate one lakh each to CARE (little hearts foundation), Swayamkrushi (mentally challenged children), Apna Ghar and two other organizations.