A day after his movie Veerabhadra released, Balakrishna launched his next project for Sri Lalitha Kalanjali Productions (Production No:9), to be directed by P. Vasu and produced by Vakada Apparao, at Ramanaidu Studios, today on 30th April. The honors were done by Dasari Narayana Rao, who sounded the clap board, Mohan Babu switched on the camera and D. Ramanaidu directed the first shot.

Director P.Vasu, whose father worked as a make-up man for the late NTR, said "I have known Balakrishna since before he joined the film Industry. He was the hero in my film 'Sahasame Jeevitam' which I did around 25 years ago. Though there is a mother sentiment in the film it will be very youthful. The character is custom made for Balakrishna. Three heroines will be paired opposite Balakrishna in this film. Jayaprada is also doing a vital role".

Speaking about the film, producer Vakada Apparao said "A 20 day regular shooting schedule will begin from May 4th in Nainital. The next schedule will begin in June. We are planning to release the film in September this year. Guru Kiran who scored music for many blockbusters in Kannada is providing the music for this film".

"This is the first time that I am scoring music for a Telugu movie, though many of my previous Kannada movies were dubbed into Telugu. This film will be a musicale, wherein I am composing six songs". Music Director Guru Kiran said.

"We have been working on the script for the past two months", Dialogue writer Thotapalli Madhu said of director P.Vasu "within an hour of me narrating a fifteen minute version of the story, P.Vasu came up with the full length script. And a very good one at that".

Other than the cast and crew, Rama Krishna Nandamuri, Aswini Dutt, M.R.V Prasad, B. Gopal, Addala Chanti, Bhagawan Danayya, Boyapati Seenu, N..V Prasad, Sanam Naga Ashok, Sunku Ramesh Babu and Ambica Krishna were also graced the occasion.

Cast: Balakirshna, Meera Jasmine, Sneha, Navneet Kaur, Naresh, Jayaprakash Reddy, Aali, Kovai Sarala, Jayaprada

Crew: Story, Dailogues: Thotapalli Madhu; Cinematography: Sekhar V. Joseph; Art: Kumar; Stills: Bharatiraja; Make-Up: Giri; Costumes: Mohan Raj; PRO: B.A. Raju; Co-Directors: Arul Krishnan, Mahesh; Production Executives: Bandi Seshayya, Umashankar Raju; Production Managers: Mahender Reddy, Ramesh, Sehadri Raju, Uma Mahesh, Veda; Music: Gurukiran; Screenplay & Direction: P. Vasu; Producer: Vakada Apparo;