The unit of Bommarillu, a Sri Venkateswara Creations film starring Siddarth and Geneelia, held a press meet at Ramanaidu Cine Village in Hyderabad, where the film's shooting is presently progressing at a brisk pace. Producer Dil Raju is introducing Bhaskar, who had earlier worked in the direction department for Aarya, as a director with this film.

"The title Bommarillu is very apt for the film's story line" Producer Dil Raju said speaking at the press meet "Bommarillu is a very entertaining feel good love story. The audiences will enjoy watching this movie. More than 90% of the film has already been completed. Presently we are shooting for the climax shot which involves most of the film's main cast. Jayasudha and Prakash Raj are portraying the roles of the hero's parents. Devi Sri Prasad's music, Vijay Chakravarthi's photography and dialogues by Abburi Ravi are the highlights of the movie".

The movie's audio is expected to be released by this month end and the movie itself will, in all probability, be released next month. Dil Raju is also simultaneously producing a film starring Prabhas in the lead role. He also wants to produce films which will be directed by prominent directors like Puri Jagnnadh, Surender Reddy and V.V.Vinayak. He also said that talks are on to produce a film with NTR to be directed by Bommarillu director Bhaskar.