The Audio CD of Maa Iddari Madhya, an S.P.Entertainments film starring Bharat (of Tenth Class fame) in the lead role, was released by Sagar at a function organized at Prasad Labs. Bheemineni Srinivasa Rao was presented with the first cassette. Also present at the event were Tammareddy Bharadwaja, Venu, G. Ram Prasad, Bharat, Vidisha, R.P. Patnaik, Chaitanya Prasad, Vijay Venkata Shyam Prasad and Maddineni Ramesh.

"Just as I had started my career with small films like Modugu Kavali, S.P.Entertainments had started with a small film like Swayamvaram in 1999", Guest Tammareddy Bharadwaja said "since then they have given the audiences many a film to enjoy. I hope that this film too will be successful".

"Maddineni Ramesh is a very able director" Bheemineni Srinivasa Rao said "because I was offered to direct Annavaram project I could not offer to produce this film when Ramesh came to me with the script. But I am glad that S.P.entertainments is doing the deed".

"It was my conscious decision to stay away from Telugu films for a while" Music director R.P.Patnaik said "I am happy that this is my come back film. I am confident that Maa Iddari Madhya will be a successful movie. Lyricist Chaitanya has done a very good job".

Returning the compliment was lyricist Chaitanya Prasad "it was R.P.Patnaik who told me to use simple poetry in the lyrics. He and the director had given me the freedom to experiment with some of the words. Maa Iddari Madhya has all kinds of songs".

The event was hosted by Kulasekhar, Aditya music is marketing the audio of Maa Iddari Madhya.