As announced the audio launch of director Krishna Vamsi's Rakhi, starring NTR and Ileana, took place on 7th December, at Hotel Taj Residency. The function was very entertaining, sans any speeches except one small one by lead actor NTR.

"I am indebted for life to producers K.L.Narayana and D.Suresh Babu for the kind of support they gave me doing the personal crisis I was going through during the release of Narasimhudu". NTR said "it is the connection I felt with the story that made me accept the film. The story reminded me of my mother and my five cousin sisters. I hope that this film does well".

The audio cassettes were released by Kavya, Veda(daughters of producer K.L.Narayana) and Sandhya (daughter of cinematographer S.Gopal Reddy). In tune with the film's concept the three girls tied rakhi to NTR while lead actresses Ileana and Charmi tied rakhis to S.Gopal Reddy and K.L.Narayana, respectively. Later NTR himself released the audio CD and presented the first one to actress Mamata Mohan Das. The actress and music director later entertained the crowd with song performances from the film

Along with each audio cassette one rakhi and a Videocon scratch card will be given. Lucky winners will get gifts from Videocon.