Rishita, daughter of producer M.S.Raju, switched on the camera for Brother Sumanth Ashwin's debut film. Guest D.Suresh Babu directed the youngster in the first shot. With a lot of excitement but less hype, producer M.S.Raju launched the debut film of his son at his office in Jubilee Hills. Being directed by star maker Teja and having M.S.Raju's favorites, music director Devi Sri Prasad, cinematographer Venu and lyricist Sirivennela backing up the project, M.S.Raju has made sure that his son will have a starry launch.

"Even though M.S.Raju is an amazing film maker himself, he did not want his personal feelings to affect his judgment when it came to his son's launch." Dialogue writer Paruchuri Gopala Krishna said "that is why he chose Teja to direct Sumanth Ashwin's first film. Teja has the knack to extract amazing performances from newcomers".

"A few years back I saw Sumanth Ashwin and I told M.S.Raju, then, that I will direct his son in the near future. After almost a year of working on a subject I am now finally able to keep my word.' Director Teja said, "The film will be an entertaining yet emotional love story with a lot of twists. This is the first time that I am working with Devi Sri Prasad and Sirivennela, though Devi Sri was earlier supposed to compose music for Jayam. But things did not work out then".

"Sumanth Arts is like my home banner" music director Devi Sri Prasad said "I am feeling extremely proud to be composing music for Sumnath Ashwin's debut film. He has a lot of potential".

"It's been 23 years since I have been in this industry" M.S.Raju said "I have seen the ups and downs. Now I just want all of you to bless my son. Devi Sri and Sirivennela have been my strong points while the Paruchuri brothers have always been my strength". He also announced that the film will go on floors in the coming month.